...and planning Advertising strategies Creative development and implementation Internal communications Sponsorship evaluation Lateral and graduate recruitment strategies Project management Branding for Law Firms Real growth starts with comprehending the challenges...
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Consulting (3)
Business Plans
...hire business plans Facilitation of business planning meetings Contact our Team “… smart, strategic and understands the business of law firms” '- Simon Margolis, Managing Partner, Bull Housser Next Testimonial...
Client Management
...most firms, 80% of revenue comes from 20% of clients. These clients are valuable and your competitors know it. In order to not just retain but grow these critical relationships,...
Training (2)
Seminars & Workshops
...customized. Most lawyers will walk away from a training session with fresh ideas and practical tactics for business development.” '- Candice Ball, Marketing & Communications Manager, Fillmore Riley LLP “Their...
Business Development Coaching
...culture and business plan. Contact our Team “…the right combination of expertise, creativity, and swift-kick-in-the-behind to get you going in the right direction.” '- Kelly Friedman, Partner, DLA Piper (Canada)...
Design (9)
Web Accessibility
...for accessibility compliance in the United States until Congress clarifies how Title III of ADA, which protects against discrimination “on the Basis of Disability in Public Accommodations and Commercial Facilities”...
Branding
...Contact our Team IMPLEMENTATION Print and digital communications External and internal launch communications Lawyer bios and practice area descriptions MANAGEMENT Guidelines and templates Project management Ongoing graphic design services Branding...
Websites
...hoping you like us enough to stick around after the project is over so we can continue to help you and your website maximize your potential. COMPLETE BRANDING Establish your...
Video Production
...audiences, and share knowledge. We have a deep understanding of the legal market and law firm video production. We can help your firm implement a video marketing strategy that aligns...
Logo Design
...than just a logo. Law firm branding is about understanding what makes your firm distinctive and how you can look and sound appealing to your audience. A stellar brand experience...
Graphic Design
...marketing strategists and developers. At fSquared Marketing, we’ve developed dozens of law firm brands and implemented them across various platforms including the web, communication tools, marketing pieces, client development material,...
Advertising
...a depth of knowledge in the area of law firm marketing and website design. '-Lana Chan - Director, Administration & Human Resources Next Testimonial Previous Testimonial Contact our Advertising Team...
Holiday Cards
Just like snowflakes, our law firm holiday cards are unique. Make a stellar impression with your firm’s clients, colleagues and communities Law firm holiday cards can be a great way...
Content Creation
...time for granted and we’re no different. That’s why we aim to deliver content that is clear, relevant and packed with obvious utility. Good writing comes from a place of...
insights (115)
News (50)
Pages (18)
Legal Marketing Mental Wellness Survey
...mental health of lawyers than professional staff. With a lack of data available to validate their experiences, we decided to undertake the research ourselves starting in 2019. With our skills...
Newsletter Subscription
...Colombia Comoros Congo Cook Islands Costa Rica Cote D\'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Democratic Republic of the Congo Denmark Djibouti Dominica Dominican Republic East Timor Ecuador Egypt El...
Design
...United States, web accessibility is covered under the Americans with Disabilities Act (‘ADA’) and courts throughout the country have held companies to a WCAG 2.1 AA standard. As a leading...
Canadian Legal Digital Survey
...the ability for law firms to understand the needs and communication habits of their clients is never more important. For our Canadian Legal Digital Survey, we approached In-House Counsel and law...
Our Approach
...all under one roof. Our clients do complex, highly specialized work, which is why they need a consulting agency that understands their market and their culture. We understand the business...
Why does my law firm website need to be accessible?
...in how to comply with the ADA’s general requirements of non-discrimination and effective communication. Accordingly, noncompliance with a voluntary technical standard for website accessibility does not necessarily indicate noncompliance with...
Corporate Social Responsibility
Although fSquared Marketing is a small firm by many standards, we are committed to our global citizenship and corporate social responsibility. We are dedicated to our local and global community,...
Careers
...best ones!) Although we’re a small firm by many standards, we are committed to our global citizenship and corporate social responsibility. We’re dedicated to our local and global community and...
2024 Legal Marketing Mental Wellness Survey Report Infographic
These are just a couple of the findings from fSquared Marketing’s recently released 2024 Legal Marketing Mental Wellness Survey Report. Download the Infographic Download the 2024 Report...
Training
...professionals. What are the benefits of teaching business development and marketing skills to lawyers? In today’s increasingly competitive landscape, business development is more important than ever for lawyers to understand....
Consulting
...help you develop strategies for your business and marketing plans to meet coming challenges and capitalize on any hidden opportunities. Leading law firm consultant and CEO, Lynn Foley, has over...
Accessibility Checklist
...(WAI), this checklist provides some best practices for any law firm looking to make their website more inclusive, welcoming, and, of course, compliant with regulatory requirements. Download Accessibility Checklist PDF...
Legal Marketing Trends
...you will find the inspiration – as I have – to continue exploring, learning and innovating together with the legal marketing community as a whole. Read the Trends Online Download...
Pricing
Pricing is dependent on the scope of the project, the size of the firm, and your firm’s aspirations. We are committed to delivering real, measurable value in exchange for a...
Law Student Survey
The Report To attract the next generation of legal talent, law firms need to understand today’s students. What are they looking for in a career and in a firm? What...
Case Studies (17)
MEA Forensic
...e-commerce platforms, and websites. Working in close partnership with our marketing contact at MEA, who continued to do their ‘day job’, we ensured the timely launch of an expertly engineered meaforensic.com....
Hunt Personnel
...law firm and professional services websites and decided we were the right partner for this project. See the results https://www.youtube.com/watch?v=Nb5urXM18C4 Jobs Database The star feature, the Jobs Database makes it...
Oyen Wiggs
...them to better understand and protect their clients’ innovations. The trouble was, this impressive expertise was hidden behind a dull façade. The previous Oyen Wiggs brand was consistent but stagnant,...
Eyford Partners
...compelling. The final platform, EyfordPartners.com, is fast, secure, and responsive—resulting in a great experience for users on every device. Custom Code & Site Build For our team, marketing is about...
Rush Ihas
...logo, with room for improvement to convey the firm’s excellence-only attitude and unparalleled litigation capabilities in their market. To increase opportunities for direct competition within the nationwide commercial litigation landscape,...
Reynolds Mirth
...and reinforces the Reynolds Mirth brand in all the firm’s communications. We developed communication and marketing collateral with the striking colour combination of the vintage navy and marigold for their...
Stris & Maher LLP
...team representing high profile clients on a wide range of litigation challenges. Their entrepreneurial lawyers have focused on make-or-break cases and complex legal disputes with high-value settlements, providing 24/7 wraparound...
Larson LLP
...a logo, it’s a system of visual elements such as colour palette, typography, messaging, and imagery that when used properly, communicates and reinforces their brand in all their communications. Through...
Willenken
...honors, cases, client lists, etc. Cases Database This internal database makes it easy for the firm to organize and access information about cases, which is great for responding to RFPs....
North Shore Law
...about the firm’s indelible connection to the wider community, about their commitment to responsive service, and how they go the extra mile for clients. We helped to articulate these themes...
Robinson+Cole
...appreciate the needs and objectives of Robinson+Cole clients. The new rc.com engages the right audience through an intentional and well-crafted verbal brand experience. We are committed to Robinson+Cole’s success, and...
McKenzie Lake Lawyers
...them on numerous advertising and social media campaigns, the firm approached us in fall of 2019 about designing a new website that would exemplify their commitment to being “here for...
Klasko
...serves the firm’s team. Through search engine optimization (SEO) and conversion pathways—including form completion, consultation requests and scheduling, data collection and integration—the new klaskolaw.com supports the firm’s business goals, helping...
SKV
...elements that comprise the brand, the logo, colour palette, and typography, conveys and reinforces the SKV brand in all the firm’s communications. Website Design and Development Scope and pre-production At...
EKB
...excellent project management. Our extensive experience in managing the development of marketing programs, websites and e-commerce platforms, and our proprietary project management and communication tools, ensured that we kept the...
Alexander Holburn
...own subdomain. The firm needed a more refined and user-friendly website – one that would incorporate everything under a single well-structured domain. The solution Smart design makes the complex feel...
Fraser Stryker
...marketers, designers and web developers. We are experts in designing sites specifically for law firms. We recognize our clients’ needs quickly and understand where they want to go. Working...
People (5)
Robert Foley
...Market Data and Research tools to support the bank’s brokerage accounts for both Retail, Small Business and Private Bank customers. Rob studied Communications with a concentration in TV Production, Photography...
Dariia Leliukh
Dariia studied software engineering when she started working part-time in a digital agency. That’s when she realized that’s her passion. A mix of creativity and a logical approach were a...
Lynn Fitzpatrick Foley
...LMA International Well Being Committee for 2021 and 2022. Lynn frequently presents in the United States and Canada on topics associated with legal marketing, business development and digital strategy and...
Peter Figasinski
...branding, collateral design, web design, and product design. He’s worked on numerous design projects for professional services companies, complete design solutions for smaller local clients, in addition to being part...
Jenny van Enckevort
Jenny is a content specialist with 19 years of experience offering professional marketing and communications services. Their expertise spans legal marketing, higher education, community development, non-profits, children’s healthcare, and small...