Legal Marketing Trends

Lynn Foley 
CEO 
fSquared Marketing

Each year we publish a new edition of Legal Marketing Trends, and this year I’m excited to share voices from our field on the impacts of artificial intelligence (AI).

AI has rapidly begun to reshape how we provide insights in our industry and craft legal marketing strategies. Over the past year, leaders in our field have participated in conversations highlighting AI’s growing influence and opportunities. What excites me most is the potential to enhance the strategic and creative sides of our profession, delivering more value to our clients and staying competitive.

The enriching conversations we’re capturing have helped us explore practical AI applications while considering its future potential – and balancing risk and caution. By thoughtfully integrating AI into our workflows, we can boost productivity and creativity without losing the human touch that defines our work.

As you read these insights, I hope you will find the inspiration – as I have – to continue exploring, learning and innovating together with the legal marketing community as a whole.