Autobiography of a Lawyer: The Most Important Part of a Firm’s Site

August 1, 2015

A recent Legal affiliate Corporate Counsel blog post, “For In-House Counsel, Work Is Happening Online,” highlights the increasing use of Web-based resources by in-house counsel. The article, based on the 2015 Canadian Legal Digital Survey conducted by fSquared Marketing, discusses why and how corporate counsel look to the Internet to help them accomplish their work—including the work of identifying, vetting and hiring outside counsel. According to the article, one of the top reasons that in-house counsel use Web-based resources is to help make informed hiring decisions. And the most important online resource cited by respondents?
Lawyer bios.
More than three-quarters of all of the respondents in the survey—78 percent—indicated that they use attorney bios to research and hire outside counsel. The only resource they identified as more important to their hiring decisions was personal recommendations.
Are legal departments in Canada doing things that much differently than their counterparts in the United States?
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