Insight

Autobiography of a Lawyer: The Most Important Part of a Firm’s Site

August 1, 2015
FSQUARED MARKETING

A recent Legal affiliate Corporate Counsel blog post, “For In-House Counsel, Work Is Happening Online,” highlights the increasing use of Web-based resources by in-house counsel. The article, based on the 2015 Canadian Legal Digital Survey conducted by fSquared Marketing, discusses why and how corporate counsel look to the Internet to help them accomplish their work—including the work of identifying, vetting and hiring outside counsel. According to the article, one of the top reasons that in-house counsel use Web-based resources is to help make informed hiring decisions. And the most important online resource cited by respondents?
Lawyer bios.
More than three-quarters of all of the respondents in the survey—78 percent—indicated that they use attorney bios to research and hire outside counsel. The only resource they identified as more important to their hiring decisions was personal recommendations.
Are legal departments in Canada doing things that much differently than their counterparts in the United States?
Read more: http://www.thelegalintelligencer.com/id=1202730133875/Autobiography-of-a-Lawyer-The-Most-Important-Part-of-a-Firms-Site#ixzz3hWHA7N9E

FSQUARED MARKETING
Sign Up To Our Newsletter

In summer 2023, the world had high hopes for Meta’s newest social media platform, Threads. At a time when it looked like Elon Musk’s overnight rebrand from Twitter to X would contribute to the...

June 25, 2024

In a significant move that marks the end of an era, Google has announced the sunsetting of Universal Analytics (UA) and its replacement with the more advanced Google Analytics...

May 30, 2024

In my journey through legal marketing, I encountered moments of triumph and struggle during my time working in-house at law firms. These experiences, coupled with my following years as...

May 23, 2024

Previous Insight
Next Insight
I'd like to find out more Contact Us