fSquared Marketing

We are your legal marketing consultancy and agency.

The expertise to make you and your law firm look good.

The legal industry know-how to grow your firm.

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All the legal marketing services you need under one roof


Lawyer Marketing 

We work with you to understand where your law firm fits in the market and assist with the development of executable plans — from strategy to marketing and everything else in between.


Law Firm Brands 
and Websites

Taking a team approach to design, and drawing from attributes that make our clients unique, we ensure that our work is distinct — every time.


Lawyer Coaching 
and Training

The future growth of your law firm depends on business development skills being embodied at every level of the organization. We tailor training and coaching programs to your unique needs.


In summer 2023, the world had high hopes for Meta’s newest social media platform, Threads. At a time when it looked like Elon Musk’s overnight rebrand from Twitter to X would contribute to the...

June 25, 2024

In a significant move that marks the end of an era, Google has announced the sunsetting of Universal Analytics (UA) and its replacement with the more advanced Google Analytics...

May 30, 2024

In my journey through legal marketing, I encountered moments of triumph and struggle during my time working in-house at law firms. These experiences, coupled with my following years as...

May 23, 2024

Many fonts and the way they are displayed can be difficult for users to read. Creating a website that is accessible allows all visitors to navigate sites easily and...

April 22, 2024

In the realm of legal marketing, where perception is paramount and every detail counts, the significance of crafting a robust Request for Proposal (RFP) for your law firm website...

March 1, 2024

fSquared Marketing is proud to continue our support of the Legal Marketing Association (LMA) Southwest Region Conference as the Content Sponsor, providing a conference recap. fSquared Marketing is proud to be this...

October 6, 2023

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Law firm marketing with deep legal industry experience

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Our clients are law firms that do complex, highly-specialized work, which is why they need a legal marketing consulting agency that understands their market and culture.
With leadership who have worked in-house at law firms in the U.S. and Canada for over a decade, and a team that has worked with dozens of law firms, we have an insider’s knowledge of the legal market. We understand the business and culture of the legal industry, and we address the impact of initiatives at the executive committee level.

There is no substitute for proven results. Grounded in our decades of experience, we’ve created successful design projects, award-winning brands, and effective marketing programs. Whether it’s consulting, design, or training, fSquared Marketing is committed to offering you real value.

We know law firms and we get results.

2024 Legal Marketing

Mental Wellness Survey


Through this process, I’ve learned a great deal from fSquared Marketing about website strategy. I’m looking forward to using the new brand and website to accomplish our marketing and business development goals.

Jil Rinne, Director of Marketing and Communications, Willenken

During what has been an extraordinarily challenging year, it was a relief to be working with the cool, collected, and experienced team at fSquared Marketing. They were creative, collaborative, and responsive. They helped to keep the project on track and launch our new (and much improved) website.

Jessica Jaramillo, Marketing Manager, Ireland Stapleton Pryor & Pascoe, PC
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