At fSquared Marketing, we know lawyers aren’t the only ones suffering from stress at law firms. Legal marketing and business development professionals also struggle with mental health and wellbeing. That’s...
September 18, 2024
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Client Management
The strength of your firm rests on the strength of your client relationships. Our law firm client relationship consulting services can help you gain a competitive advantage.
It’s easier and far more efficient to receive a new mandate from a current client than to cultivate a prospect. We can help you implement client programs and CRM systems that help you leverage existing client relationships, saving you time and money.
80% of revenue comes from 20% of clients
Law Firm Key Client Programs
It’s said that in most firms, 80% of revenue comes from 20% of clients. These clients are valuable and your competitors know it. In order to not just retain but grow these critical relationships, we recommend taking formal steps to institutionalize these relationships.
We have extensive and proven experience with developing key client programs at top-of-industry firms. Let us bring that experience to your firm.
Our key client services include:
- Client feedback program strategy and goals
- Client questionnaires to garner insights
- In-person and/or online programs to gain maximum traction
- Face-to-face interviews to gain in-depth feedback
- Analysis of program outcomes and strategic recommendations
Law Firm Client Feedback Programs
Survey after survey shows that the majority of law firms do not actively ask their clients for feedback. This leaves firms in the dark about how clients view their work and their relationship – and it’s a lost opportunity. Client feedback could be the impetus for sweeping client service improvements and an increase in share of wallet.
It’s never easy to take a look in the mirror and ask the hard questions. It can be harder still if your client isn’t comfortable coming forward with their opinions.
We can work with you to develop and implement a program that works for both your firm and your clients.
Our client feedback services include:
- Key client program infrastructure
- Client plans to maximize your share of wallet
- Development of cross-servicing plans
- Preparation for key client and relationship review meetings
- Metric analysis driven by relationship objectives
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