Get inspired. From marketing to digital strategy, find out how we can help your firm succeed.
Consulting is more than giving advice. It’s helping you define your goals and find the solutions to reach them. It’s seeing your vision and knowing how to obtain it. For that, you need expertise. Lucky for you, we’re experts in law firms.
We work with you to understand where your law firm fits in the market and assist with the development of executable plans, from strategy to marketing and everything in between.
We know that running a successful law firm is a complex affair. Providing your clients with expert legal services may be the priority, but it’s only one facet of a thriving firm. When was the last time you took a step back to reconsider your firm’s strategic direction? What about planning for client management or implementing a marketing strategy?
Let’s look at marketing strategy as an example of how we can help:
- We start with a thorough audit of your current marketing efforts to find out what’s working, what’s not, and how your marketing budget could be better spent.
- Next, we methodically examine every element of your current program, from firm brochures to those electronic holiday cards as part of our marketing needs assessment.
- Then, we help you create a concrete plan of action, and we measure how effective this marketing outreach is by looking at the data. We provide analysis of your current metrics so you’ll know which efforts are generating returns and which can be safely eliminated.
- The next time you sit down to prepare your firm’s annual budget, you’ll know exactly how much to set aside for marketing and what to expect in return.
We have over two decades of experience providing strategic solutions to leading law firms. These leading firms refuse to settle for “good enough” and instead, adopt an active and ongoing approach to strategy and business development.
We’re ready to help you become a leading law firm. As you can see, we have the expertise to represent yours.
Are you ready to become a leading law firm?
How long does the strategic planning process take?
Our firm will help you develop a strategy that gets you where you need to be, but it’s important to remember that the strategic process doesn’t have a fixed end date. Strategic and business plans should be living documents that act as guides for your day-to-day client relationship management, digital and marketing strategy, and operational activities. Plans should evolve to reflect changes over time that can be smoothly implemented within your firm. That being said, the initial planning sessions can be held over a couple of days at a partner retreat or over a series of dedicated planning meetings.
Do you do “traditional marketing” as well as online marketing?
An informed and realistic marketing strategy probably includes some “offline” marketing channels, most commonly print such as magazines, newspapers, and newsletters. We advise against direct mail and telephone advertising campaigns as they tend to be unpopular with modern consumers, and we don’t do any broadcast (television and radio) advertising production.
What we will do, is work with you to determine what type of marketing and advertising campaigns align best with your needs, budget, location, and target audience. Our team of experienced graphic designers, content creators, and marketing specialists are experts at creating campaigns to get you noticed, whether they be digital or print.
How can your firm help me make impactful plans to drive revenue and focus?
You either face the future armed with a plan, or you suffer the vagaries of fortune. We can help you develop strategies for your business and marketing plans to meet coming challenges and capitalize on any hidden opportunities. Leading consultant and CEO, Lynn Foley, has over two decades of experience in business development at leading law firms. Lynn and her team will help you establish your most important goals, audit and develop your current plans, implement changes, and measure the results. We’ll guide you through every aspect that impacts your business.
Can you help me develop a strong online presence?
Absolutely! This is what we do best. From a stunning website to SEO to content creation, we know best practices. Not only will we create a brand and website that helps you stand out across all digital platforms, but we’ll also coordinate your social media accounts and campaigns and apply SEO best practices to your content to achieve better organic search ranking positions. Because of your overall increased visibility, you’ll be more likely to receive more high-quality cases.
What type of social media presence do I need?
It’s important to become familiar with and have a presence on at least some of the main social media platforms: Facebook, Twitter, Instagram, and LinkedIn. Your social media presence should promote awareness and build trust, and if used effectively, will drive leads back to your website, enhance your company’s image, and help you reach new and existing clients. Social media is also a great place to check what others are saying about your firm. When it comes to the branding of your social media and its content, our services are invaluable.