The Best Moments in Design Jargon Bullshit!
Below are some gems from the site which gives you an idea of what we’re talking about.
“Our strategists developed positioning that angled this curatorial expertise to the forefront of the new brand”
“Color is the first element of recognition. It is anchored in time and reflects the integration of two very strong brands”
“The mark represents the flames of truth, knowledge and service”
So if you’re ever in a meeting with your design firm, and you’re hearing words being put together in the same sentence to describe your brand that make no sense to you whatsoever, ask them to rephrase it. Still not working for you? Ask them to explain it to you in layman’s terms. If the language still doesn’t “sound like” your firm to you, then it may be that they don’t truly understand your objectives . And if it’s not working for you, what chance do your clients have?Share any “gems” you have heard from your agency in the comments below.