At fSquared Marketing, we know lawyers aren’t the only ones suffering from stress at law firms. Legal marketing and business development professionals also struggle with mental health and wellbeing. That’s...
September 18, 2024
< Design
Branding
Every law firm faces the same dilemma – how to distinguish the service they provide from that offered by every other firm. This is where the importance of law firm branding comes in.
Branding is an often misconstrued word. Yes, it refers to the visual expression of your firm: the logo, color palette, and images. But more importantly, it refers to an idea – a unique message that is capable of resonating with your target audience.
Law firm branding is about understanding what makes your firm distinctive and how you can look and sound appealing to your audience. To produce a distinctive law firm brand and a focused message for your firm, you need to follow an important process and gain buy-in from your partnership.
Law firm branding: Insight & Experience
To be effective, you need to work with an agency that has law firm branding experience. We understand your culture, your business, your objectives, and your market.
We have the insight and experience to help your brand succeed. We pride ourselves on being great listeners, taking the time to really get to know your firm. Our market insight and knack for creating award-winning designs means that when your firm’s smart new brand goes live, people will take notice.
We’ve helped some amazing law firms rebrand.
We design some of today’s best law firm logos.
Our law firm branding services include:
STRATEGY
- Research and planning
- Interactive discovery sessions
- Redefinition of brand
- Key messaging
- Brand market positioning
EXPRESSION
- Brand voice
- Naming
- Logo design
- Visual brand development
- Brand refresh
IMPLEMENTATION
- Print and digital communications
- External and internal launch communications
- Lawyer bios and practice area descriptions
MANAGEMENT
- Guidelines and templates
- Project management
- Ongoing graphic design services
Branding for Attorneys
Whether you consider yourself a rainmaker, are looking to get on the partner track, or simply want to raise your profile, the tools of marketing and business development are constantly changing. You have limited time and budget with which to build your practice, but you want to make an impact on your target market. Whatever your comfort level, we can work with you to develop a marketing plan that contains realistic action items, from biographies to blogs, tailored to your needs while fitting in with the overall brand of your firm.
Services Include:
- Marketing planning
- Lawyer and professional biographies
- Social media presence strategy & implementation
- LinkedIn profile
- Blogs
- Media planning
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