Lynn Fitzpatrick Foley

About Lynn

Lynn Fitzpatrick Foley is the CEO and Co-Founder of fSquared Marketing, a legal marketing consulting firm with expertise in client development, digital strategy and execution, strategic planning and brand visibility for law firms. She is a client relationship management and marketing veteran known for her practical and pragmatic approach to planning and implementation.

Having worked with law firms for eighteen years, Lynn collaborates with in-house legal marketers on stand alone marketing and branding projects, acts as CMO to law firms without internal marketing resources, and coaches individual lawyers focusing on business development and personal branding.

Lynn has over twenty-five years of hands on strategic marketing and business development experience, and has held senior roles at market leading companies including White & Case LLP, JPMorgan Chase, PricewaterhouseCoopers and Bull, Housser & Tupper LLP. Since starting fSquared Marketing, she has worked with numerous International, Regional and Boutique law firms, and their lawyers, to achieve their strategic goals while offering practical, measurable and proven solutions to challenges that face her clients.

She was a member of the Board of Directors of the Legal Marketing Association, Western Canada Region from 2012 to 2017. In 2020 she served as Co-Chair of the LMA International Social and Digital Marketing SIG and was the Co-Chair of the LMA International Well Being Committee for 2021 and 2022.

Lynn frequently presents in the United States and Canada on topics associated with legal marketing, business development and digital strategy and regularly contributes to various legal publications. She has presented at both regional and annual Legal Marketing Association (LMA) conferences on topics ranging from website accessibility to the client journey to mental well-being in legal. When not collaborating with clients, Lynn focuses on her passion projects that include the Legal Marketing Mental Wellness Survey and sharing the importance of web and digital accessibility in legal.

Lynn holds a dual MBA in Finance and Media Communications Management from Fordham University in New York and earned her undergraduate degree in Marketing Management from Trinity College, Dublin, Ireland.