Lynn Fitzpatrick Foley

Chief Executive Officer

About Lynn

Lynn Fitzpatrick Foley is the CEO and Co-Founder of fSquared Marketing, a marketing consulting firm with expertise in client development, digital strategy and execution, strategic planning and brand visibility for law firms. She is a client relationship management and marketing veteran known for her practical and pragmatic approach to planning and implementation.

Lynn has over 20 years of hands on strategic marketing and business development experience, and has held senior roles at market leading companies including White & Case LLP, JPMorgan Chase, PricewaterhouseCoopers and Bull, Housser & Tupper LLP. Since starting fSquared Marketing, she has worked with numerous International, Regional and Boutique law firms, and their lawyers, to achieve their strategic goals while offering practical, measurable and proven solutions to challenges that face her clients.

She was a member of the Board of Directors of the Legal Marketing Association, Western Canada Region from 2012 to 2017. In 2020 she served as Co-Chair of the LMA International Social and Digital Marketing SIG and was the Co-Chair of the LMA International Well Being Committee for 2021 and 2022.

She frequently presents in the United States and Canada on topics associated with legal marketing, business development and digital strategy and regularly contributes to various legal publications. When not collaborating with clients, Lynn focuses on her passion projects that include the Legal Marketing Mental Wellness Survey and sharing the importance of web and digital accessibility in legal.

Lynn holds a dual MBA in Finance and Media Communications Management from Fordham University in New York and earned her undergraduate degree in Marketing Management from Trinity College, Dublin, Ireland.

Download the 2023 Special Edition Report Introduction Each year, we at fSquared Marketing compose a report on the Top Trends in Legal Marketing which is shared with the legal industry. This year...

May 31, 2023

“Adapt, grow, and emerge – a new A.G.E. in legal marketing”—this was the theme of the 2021 LMA Southwest Regional Conference, an insight-packed, interactive virtual event that took place...

May 29, 2021

All too frequently, I work with lawyers who haven’t fully leveraged the vast potential of LinkedIn, or worse, have no presence at all on the “most trusted social network...

March 18, 2021

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