Training Improve yourself and your prospects with our coaching, seminars & workshops.

The best firms recognize the importance of constantly bettering themselves. Our law firm business development training can help drive your growth.

The future growth of a law firm depends on business development skills being embedded in every level of the organization.

Seminars and retreats can be excellent steps forward. We can help you get the most out of these opportunities. We tailor training and coaching programs to your unique needs. We’re also seasoned business coaches, helping our clients bring in revenue.

We have the expertise to develop your law firm as an industry leader.

Ready to talk to us about your training needs?

FAQs

How can I develop practical business skills?

Lawyers are specialists in their own area. Not many are taught practical business skills or marketing knowledge. Lawyers and legal business professionals need to be proficient in effective strategy, tactics, tools, and implementation in order to develop their practice – and to win and retain clients’ business.

In the 21st century, it's crucial for lawyers to develop marketing skills. These include understanding analytics to uncover business development opportunities, developing an online presence, key client relationship management, and emotional intelligence in business development and client retention. Developing these practical business skills takes time and effort on your own, but with the right coaching, from seasoned professionals who understand the industry, you can implement them quickly and impactfully.

This is where our lawyer business development coaching can truly benefit your team. We tailor our business development coaching to your firm’s size, culture, and needs, providing useful insights and perspectives for all stakeholders – from partners to associates and marketing professionals.

What are the benefits of teaching business development and marketing skills to lawyers?

In today’s increasingly competitive landscape, business development is more important than ever for lawyers to understand.

There are many benefits to learning business development and marketing skills. Some of the things lawyers will learn from our expert coaching in our seminars and workshops include:

  • Turning contacts into clients
  • Effectively diversifying your work for a client
  • Analyzing profitability for new business opportunities
  • Developing an individual marketing plan by setting short and long-term goals
  • Drafting a powerful social media profile and use it effectively to tell your story and stand out in a crowded online marketplace
  • Hearing clients’ voices through stronger communication skills

With our lawyer business development training through seminars and workshops, participants learn practical skills to immediately increase the success of marketing and business development activities.

What type of lawyer business development training do you offer?

With over two decades in the business, we specialize in business development and marketing training sessions. As a stand-alone session or as part of a customized multi-session program, we teach lawyers the ins and outs of marketing themselves and their practice by coaching in a range of areas – from networking tips to client service strategies, focused marketing and much more.

We’re available for private coaching or group sessions at a time and location of your choice.

What are the benefits of a law firm retreat?

Law firm retreats are essential to a law firm’s success, and firms that regularly hold retreats are usually the most prosperous. When done right, a law firm retreat is an extremely powerful tool. Some of the ways a retreat can benefit your firm include:

  • Building teamwork
  • Resolving issues
  • Improving morale
  • Forging strategic plans
  • Planning for the future
  • Improving communication between co-workers
  • Determining short and long-term goals

What makes firms reluctant to pursue these benefits is the fear of wasting time and money. We hate wasting time and money, too. Let us put our experience and expertise to work to save you the hassle of planning, and to help you and your team make the most of your retreat.

Learn more about how we ensure your law firm retreat is a strategic investment.

What types of law firm retreats do you support?

From a conference space around the corner to a destination resort, we can assist you in arranging your retreat. We can even take the stress out of planning the agenda. We can help you determine your retreat goals, prepare the agenda, facilitate meetings, implement your agenda and lead training sessions. In other words, we can be your wingman every step of the way while making you look good in front of your team.

Contact us to learn more about how we can support you and your retreat.

“Law school teaches students about the law; it does not teach them about the business of law. That’s where fSquared Marketing can step in and address the gap. It delivers exceptional business development training that is highly customized. Most lawyers will walk away from a training session with fresh ideas and practical tactics for business development.”

'- Candice Ball, Marketing & Communications Manager, Fillmore Riley LLP

“Working with fSquared Marketing on the D-Drive was a pleasure. The team is creative, efficient and responsive.”

– Kelly Friedman, Partner, DLA Piper (Canada)

“Their perspective on current skill gaps, married to their understanding of future trends, allowed for a curriculum that felt fresh and relevant for all lawyers, regardless of seniority. The result was skill and practice development for our lawyers that was actionable and approachable with learning that was tailored to the firm’s strategic needs today and tomorrow.”

'- Mike Bruner, Business Development Manager, Boughton Law Corporation
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