Fraser Stryker

Creating a Modern Brand and Website for An Historic Firm

The firm

Fraser Stryker PC LLO is a leading firm that offers legal services such as business law, law litigation and personal injury law. Their lawyers work with individuals and businesses of all sizes in Nebraska and beyond and are leaders advancing the legal profession.

The challenge

This year marks 125 years of service for Fraser Stryker. They were looking to create a new visual brand and website that captured the firm’s sophistication, dedication to quality, innovation and outstanding service. Their previous brand and website didn’t highlight the firm’s sophistication and talent.

Fraser Stryker law firm website shown on mobile, desktop and tablet screens


Discovery and Verbal Band

Through numerous discovery sessions, our talented team of consultants and designers established Fraser Stryker’s brand identity.

Designing the Visual Brand

Our creative and design team set about designing the new brands’ visual elements. The design of the new logo was important to the firm. It was decided that the new modern logo would show both the personable character and future focus of the firm. As a result, the firm has a sophisticated logo and with a mix of the firm’s initials ‘’FS’’. We tweaked the color palette slightly, but felt that it was important to hold on to the primary colors to honor the history of the brand.

Fraser Stryker law firm logos
Fraser Stryker law firm business cards

Website and Design Development

Scope and pre – production

One of the advantages of working with the team at fSquared Marketing is that we are an experienced team of legal marketers, designers and web developers.  

We are experts in designing sites specifically for law firms. We recognize our clients’ needs quickly and understand where they want to go. Working with the team at Fraser Stryker, we quickly understood the firm’s objectives, their audience, and the mindset of their clients to create a website design that allowed lawyers and visitors to find and do what they needed with ease and speed. Our talented design team created Information Architecture and Interface Design Wireframes focused on a seamless user experience.

Website design and planning

The overall structure of the site has changed. The new site conveys an in-depth look at the history of the firm and how they help their clients, by breaking down their services, depicting detailed attorney biographies and providing informative insights. The new website also features dedicated sections for news, students and a careers section. In addition to having mobile-friendly content that easily translates across all viewing platforms, the new website is designed for accessibility to improve usability and provide an impeccable experience for visitors.

Fraser Stryker law firm website pages shown on tablet screens
Fraser Stryker law firm website lawyer bio shown on laptop
Fraser Stryker law firm website lawyer bios shown on various screen sizes

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