Corporate Social Responsibility

Although fSquared Marketing is a small firm by many standards, we are committed to our global citizenship and corporate social responsibility. We are dedicated to our local and global community, and recognize the importance of our natural environment.

fSquared Marketing is proud to call beautiful British Columbia its home, and our team has always been mindful of how the day-to-day running of our firm impacts the environment. We strive to minimize this impact as much as we can.

Charitable Giving

We aren’t only focused on our environmental impact at fSquared Marketing. As we have grown as a company, we have become increasingly aware of the impact we can have on our community. We also recognize our place within the global community and have endeavored to take part in initiatives that support others in fulfilling their goals.

corporate soical responsibility fsquared marketing csr


It’s no secret that empowering girls and women is one of the most important things we can do. Educated girls realize higher wages and greater upward mobility, contributing to economic growth. Their rates of maternal mortality drop, as do mortality rates of their babies. They are less likely to marry as children or against their will. They have lower incidence of HIV/AIDS and malaria.

But in Malawi, girls make up only 9% of all secondary school students – in part because of secondary school fees. In a country where more than 40% of the population lives on less than a dollar a day, the cost of a girl’s secondary education is prohibitive for most families.

This year, through UNICEF’s Kids in Need of Desks (KIND) initiative, we have sponsored a year of education for a girl in Malawi, providing tuition plus room and board, books, transportation, school uniforms, and supplies.


We began supporting other small businesses in our global community this year through the micro-loan program KIVA. KIVA is a crowdfunding-based microloans initiative that allows businesses and individuals to loan money to people in the developing world to get an education, open a business, or invest in equipment. This system creates a partnership of mutual dignity and makes it easy to touch more lives with the same dollar. Fund a loan, get repaid, fund another. KIVA is unique in the fact that most of the loans are used to support female-led businesses or women’s education.

This year, we funded loans for numerous women in developing nations. One woman was Jackline, a farmer in Kenya whose loan will fund her purchase of dairy cows, chickens, cereals, farm inputs and farming equipment. Among others, we also supported Josiane in Rwanda with a loan to purchase fertilizer and seeds to use in the field. In the future, we hope to continue to support women and small business owners like Jackline and Josiane, who embody the same values we at fSquared Marketing hold dear.


This year, for our holiday-giving endeavour, we enlisted the help of our team here at fSquared Marketing to choose which organizations we would support, both local and global. The charities chosen were the UNICEF – Humanitarian Action for Children Campaign, the BC Children’s Hospital and the Greater Vancouver Food Bank.

Read more about our holiday-giving initiatives.


In 2019, we also worked with other vendors at the LMA Annual Conference in Atlanta to provide school supplies to vulnerable kids in the Atlanta area through the Atlanta Food Bank. We were proud to provide one thousand backpacks for this initiative.

We also participated in the Gala of Grace, which raised funds to provide shelter for local women who were survivors of domestic violence

Justice for all

We are proud to serve the legal industry and honoured to work with law firms that have made pro bono an indelible part of their practice. But we also recognize that there are many miles to go before our legal and justice system can be said to serve everyone. “Until we are all free, we are none of us free,” wrote the poet Emma Lazarus. We are proud to provide financial support to organizations defending individual liberty and improving access to justice for all.


ACLU, American Civil Liberties Union

While we are based in Vancouver, our team includes American citizens, and our clients include many law firms in the United States. We are proud to provide financial support to the ACLU, a venerable, stalwart guardian of liberty.

ACLU is a non-profit, non-partisan organization that defends and preserves the individual rights and liberties guaranteed by the Constitution and the laws of the United States. For over a hundred years, ACLU has worked to protect and advance civil rights in legislatures, the courts, and communities. ACLU regularly takes on and advances tough civil liberties cases and issues to defend all people from government abuse and overreach, whether that is “helping to achieve full equality for LGBT people, establishing new privacy protections for our digital age of widespread government surveillance, ending mass incarceration, or preserving the right to vote or the right to have an abortion.”


Access Pro Bono

We are proud to provide financial support to Access Pro Bono, an independent non-profit working to improve access to justice for British Columbians.

Access Pro Bono holds that “that access to justice is central to the rule of law and functional democracy” and that “every person deserves access to the services they need to resolve their legal problems.” The organization offers British Columbians free legal services, including information, advice, and representation.

Through a network of volunteers, Access Pro Bono helps low-to modest-income individuals obtain pro bono services. People of all incomes can also benefit from free information and consultations with volunteer lawyers.

Our most recent initiative targeted our corporate legal marketing community, bringing awareness to the mental health struggles that plague legal marketers. Mental health and wellness has always been a key issue for the team at fSquared Marketing. When we realized that there was a marked lack of data on the mental wellbeing of legal marketers (as opposed to the lawyers they support), we resolved to fix this. We surveyed 400+ marketing and business development professionals working in law firms of varying sizes in the U.S., Canada, and around the world. We compiled these findings into an in-depth research report, which we are pleased to share (at no cost) with law firms, universities, journalists, anyone and everyone with an interest in the legal profession.



All of the paper in our office and that is used for client-related work or promotion is ethically sourced, so as to limit its impact on the environment by combatting deforestation and its impact on local and indigenous communities where the lumber is harvested. Much of our paper is also 100% recycled, closing the production chain and further minimizing our impact on the environment.

Like most of BC, fSquared is proud to source our electricity from BC Hydro, which generates 95% of its power using hydroelectric dams. fSquared has also committed to, over the next two years, transferring over to getting 100% of our heating needs from renewable natural gas from FortisBC, sourced from bio-gas created by the decomposition of organic waste like food scraps.


Airplanes are, hands down, the most environmentally damaging method of transportation. Unless market constraints are put in place, growth in aviation emissions will result in the sector’s emissions amounting to all or nearly all of the annual global CO2 emissions budget by 2050, if climate change is to be held to a temperature increase of 2 °C or less. However, as our world becomes more globalized, air travel has become a necessity of corporate life.

As such, in order to offset the carbon emissions from our air travels, we are endeavoring to offset these carbon emissions through “Less Emissions”. By paying to offset our emissions, we pay “Less” to plant a certain number of trees, based on how far we travelled and how much carbon we put out by doing so. We thank our clients who have joined us in this initiative.

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