Announcing the New Eyford Partners Brand & Website

A Bold New Look for a Leading Litigation Boutique

We’re excited to announce the launch of a new law firm brand and website for Eyford Partners.

Forged from the largest law firm in Canada, this litigation boutique has earned a reputation for skill and excellence. The new brand and website do justice to the firm’s talent and passion. (No pun intended!)

Effective branding is about authenticity. It’s not about making big claims—it’s about making a promise to clients and having the skill to see it through. That’s why we like working with firms like Eyford Partners who have a strong sense of identity and purpose. After we took the time to get to know these lawyers and their clients, we helped them with their brand positioning and key messaging. Then, our designers got to work on crafting the new brand and website.

Our designers experimented with line, colour, and form. The idea for the new logo, which features two lines running in parallel, came out of the firm’s approach to partnering closely with clients.

We approached the website as a part of a unified brand experience. Our designers created a custom video for the new homepage and our photographers captured impactful portraits of these litigators looking self-assured and capable, as indeed they are.

When the new website launched, I shared it with a number of people who aren’t lawyers. They were, without exception, amazed. Thanks, fSquared Marketing for all the work that went into this!—Christopher A. Schuld, Partner

We went further, building powerful functionality into EyfordPartners.com. For example, the Cases Database showcases the firm’s record of success at court. Insights, Seminar & Events modules highlight these litigators’ status as thought-leaders. The new website’s functionality was designed to support the firm’s brand and to showcase their skill.

Thanks to Eyford Partners for involving us in such an engaging project.