Firm News

Announcing a New Brand and Website for Larson LLP

February 15, 2022

We are very excited to announce the launch of a new brand and website for Larson LLP, designed and built by our expert team of designers and developers.

Larson LLP, based in Los Angeles, is one of California’s leading firms. Founded to provide elite trial advocacy, the new brand and website,, reflects their unmatched trial experience and demonstrates the firm’s sophistication and excellence. The new website expands on Larson’s litigation experience and practice areas that serve the needs of their broad client base. It displays an in-depth look at who they are and how they help these clients.

The new brand was developed from the creative concept of being “in focus.” Focusing on solutions, focusing on working hard for clients, focusing on delivering optimal results. With its vibrant colour palette and clean lines, the new Larson logo represents their fresh take on classic, tried-and-true litigation and trial advocacy.

“It was important for the new brand to honor our history and longstanding client relationships, while reflecting both the growth we’ve enjoyed and where we want the firm to go. fSquared Marketing brought these elements together in our new website by conveying our proven experience and capturing the firm’s culture and energy.” – Stephen Larson, Founding Partner

The new now features case studies that highlight the firm’s work on complex and high stakes matters, showcasing their ability to achieve remarkable outcomes in any courtroom. Detailed biographies and noteworthy insights emphasize the diverse team and their attorneys’ wealth of experience. The website now features dedicated sections for news and alerts as well as a careers page where applicants can apply for positions directly. Mobile friendly content is easily viewed across all platforms and the new design of the website accounts for accessibility standards.

In terms of technical function, the firm’s new website is built using our Squared platform, which gives Larson more control over their site. The new site has a seamless navigation structure, loads in less than 3 seconds resulting in higher SEO rankings, and is easier for Larson’s marketing team to upload content into. With new features such as alerts and forms, this results in a seamless user experience.

We’ve helped Larson LLP create a brand and website in alignment with their talent and high standards. The result is higher user engagement, compelling messaging, comprehensive marketing collateral.

Check out the full case study here.

Learn more about our award-winning brandingweb design, and law firm marketing services.

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