A New Website and Branding Refresh for Smyser, Kaplan and Veselka (SKV)

The firm

Smyser, Kaplan and Veselka LLP, (SKV) is a top litigation boutique in Houston, Texas. Since 1995, their elite trail lawyers have been providing the highest level of complex civil litigation and high-profile white-collar matters. They have been named as the best litigation firm on numerous occasions in the State of Texas.

The challenge

The challenge was to create a sophisticated, modern website and brand refresh that conveyed SKV as a top boutique law firm with legal expertise.

SKV law firm website shown on laptop

Brand and Identity

Discovery and Verbal Band

Our team at fSquared Marketing had numerous discovery sessions with the client to tease out the new concept of the website and rebrand. It was evident from an early stage that SKV wanted to modernize the look and feel of their brand while holding onto their traditions.

We created multiple mood boards conveying to the client how they could take their current brand to the next level. Considerable effort was placed on the lawyer biography photographs to link in with the brand style.

Designing the Visual Brand

Once the mood board was approved, we created full website designs based on the mood board direction. We expanded the brand’s color plate and reworked their typography to allow for a more modern feel. We also crafted a comprehensive brand style guide to ensure their new branding was used consistently and seamlessly going forward.

Communication Tools and Collateral

Our team worked closely with the photographers, set out a general photography direction and edited the brand bio photos. The system of visual elements that comprise the brand, the logo, colour palette, and typography, conveys and reinforces the SKV brand in all the firm’s communications.

Website and Design Development

Scope and pre–production

At fSquared Marketing, we specialize in creating web design and development solutions customized for the legal industry. Our deep understanding of the unique needs of lawyers and law firms allows us to quickly comprehend our clients’ goals for their websites. For example, with SKV’s website project, we considered each component that was necessary for a successful website – from the insights all the way down to Information Architecture & Interface Design Wireframes.

Website design and planning

The new SKV website features an intuitive interface that showcases their commitment as a top litigation law firm in Houston. As users navigate the homepage they are greeted with key messages of the brand on the background of the city’s landscape. From the menu tab alone, users can quickly view lawyers’ latest insights or learn more about careers at SKV and connect with the why SKV? page. They can also learn more about SKV’s team and their practice areas, as well as their firm insights & case studies.

Custom Code and Site Build

SKV’s website is an effective, responsive tool that provides a seamless experience for the user when navigating its content.

SKV law firm website accessibility features


SKV’S new website is compliant with the highest accessibility standards thanks to our expert team’s knowledge of best practices and tested design techniques. We are proud that their site has achieved WCAG 2.1 Level ‘AA’ through comprehensive accessibility testing, providing an inclusive experience for all users who visit it.

SKV law firm website lawyer photography and 'Our Team' page

Lawyer Photography

Through art direction and photo-editing, we achieved an inviting lawyer photos with warm colors.

SKV law firm website lawyer bio and PDF printout

Lawyer Bios

All of the firm’s lawyers’ bios are designed for maximum visibility and convenience. Visiting the page allows you quick access to their contact details. If needed, there is an easy print-to-PDF feature available at the bottom left page of each profile.

SKV law firm website shown on tablet, laptop and mobile phone screens

Responsive Design

The new is mobile responsive. The new website provides a mobile-responsive experience for all major browsers, allowing any user to access their website from a desktop, tablet or smartphone device.

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