< Design
Advertising

How can you connect your audience with your brand? A successful law firm advertising campaign comes down to both creative vision and strategy. Our multi-disciplinary creative team has expertise in both traditional and digital marketing practices: print, web, email—we do it all.

Other agencies know how to advertise products, but lack the legal industry experience required to deftly market law firms. We’re familiar with the needs of law firms and their lawyers —we’ve worked with numerous firms on their advertising campaigns for over a decade. Whether it’s promoting a practice of focus, announcing a new lateral hire, raising the firm profile, or targeting a new client segment, we’ve created, designed, and produced that law firm advertising.

More specifically, we have relationships with major print publications, legal publications, and local newspapers. When working on advertising for minority targeted publications, we will work with you to ensure that we understand, and allow for, any cultural nuances so that your message lands.

At fSquared Marketing, we have the experience AND the creativity to create bold advertising designs while remaining true to the professional character of your law firm.

If you’re looking for advertising that makes an impact, we can help.

Services include:

  • Development of a creative brief
  • Creation of print & digital advertising from both a design and messaging perspective
  • Contract negotiation with publications
  • Advertising project management
  • Follow-ups including placement and digital analytics
  • Social media distribution, where appropriate

Ready to make an impact?

We engaged fSquared Marketing to assist us with our rebranding and new website design.  From the beginning of our rebranding project to the launch of our new website, the team was excellent at managing our expectations through the process.  They were collaborative and brought a depth of knowledge in the area of law firm marketing and website design.

'-Lana Chan - Director, Administration & Human Resources
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