The case for emotive legal marketing
Lawyers stake their careers on being logical. Pure analytical brain power. The courtroom drama of Law & Order and the flare-ups and tense rivalry...
Your firm is unique, which is why we take the time to get to get to know you, before we fire up Illustrator or sharpen a single pencil. The best design encompasses the spirit of a firm: no more, no less. When designing a logo or promotional material for a firm, we aim to capture abstract concepts such as “trust” & “expertise” in the nuances of typography, in the interplay of colour. Yes, we’re artists just as much as we are marketing strategists and programmers.
At fSquared Marketing we have developed numerous law firm brands and implemented them across various platforms including web, communication tools, marketing pieces, client development material, social media and advertising. Our graphic designers have a knack for creating award-winning brands so whether you’re looking for a refresh or a new look, we can help.
- Communication Tools
- Customized Client Collateral
- Brochures & Presentations
- Reports & Guides
- Infographics & Social Media
- Video Planning & Production
“There is beauty in simplicity. The challenge is how best to create exceptional design while keeping everything clean and accessible. Paying close attention to details such as typographic choice and treatment allows us to create something that is both meaningful and easy to read. Then we can we get to work on generating impact: bringing in supporting graphics, colour, and dynamic imagery.”