The case for emotive legal marketing
Lawyers stake their careers on being logical. Pure analytical brain power. The courtroom drama of Law & Order and the flare-ups and tense rivalry...
Great law firm photography is packed with meaning: the confident stance of an experienced litigator, the sense of community in a shot of a park bench, the welcoming smiles of a family law team. We use photography to tell stories, letting clients know what it is like to work with your law firm.
The lawyer bio is the most important part of any law firm website and at the heart of every bio-page is a photo of a lawyer. High-quality profile pics convey a sense of professional excellence, while the inverse can make a lawyer seem out-dated. No two law firms are the same. It is essential that your photos convey your authentic and unique personality. Our photographers capture nuance and expression. Having honed their skills in a wide range of industries, including the worlds of advertising and high fashion, they are ready to help your firm make a great first impression.
Beyond lawyer photography, we provide custom photography and curated images for web and print. On our law firm websites, we use photography to direct visitor attention, guiding them to the resources, or lawyer, they need. Photography serves as more than a backdrop—it artfully reinforces firm messaging and values.
Custom and curated photography can be a powerful element of your firm’s content marketing strategy. We apply search engine optimization best practices to all our photography, so that images rank well on Google and other search engines.
- Art Direction
- Post Production Editing
- Formatting for Print, Websites & Social Media
A NEW PARTNERSHIP
A CONFIDENT BRAND
A SOPHISTICATED WEBSITE
Working with fSquared Marketing was a challenge— I mean that in the best way. From the outset, they encouraged us to think deeply about who we are as a firm. They challenged us to perfect our messaging, while keeping us focused on the end goal. With their assistance, our new litigation boutique was able to enter the market with a strong brand and a website that reflects our status as leading litigators.