Firm News

fSquared Marketing: Celebrating 10 Years of Growing Law Firms

July 28, 2023

They say time flies when you’re having fun, which may be why half of 2023 has flown past before I fully realized it’s time to celebrate our 10th anniversary year. One thing I share with my colleagues and our law firm clients is a dedication to working hard for the people we serve, which means it often takes a special effort to pause and reflect on milestones.

It seems like yesterday that Rob Foley and I co-founded fSquared Marketing, a plucky Vancouver start-up, after nearly two decades of leading business development at major law firms and professional services agencies. When I branched out as an entrepreneur, I had a mission to provide a full suite of solutions to help law firms grow: Consulting, design, and coaching—all under one roof. It was a risk that paid off, and since then we’ve grown to become a business consultancy and marketing agency ready to bring our North America-wide clients to the next level.

The fSquared Marketing 10th anniversary logo

We’ve had some major successes to celebrate along the way! Every year since 2015, our agency has won numerous awards for our law firm branding, website design, and logo work—from Platinum and Gold MarCom and Hermes awards to Best-in-Class designations from the Interactive Media Awards. Each recognition reflects a true collaboration between our clients and our in-house team of legal marketing consultants, digital strategists, content creators, developers, and graphic designers.

Thinking back on how challenging the past few years have been for our team, I have to say it’s also been transformative and unexpectedly rewarding. Together we navigated a global pandemic while continuing to provide the exceptional service our clients have come to expect. During a time when countless people faced unimaginable hardships, we were fortunate that our circumstances and resilience helped us support one another through difficulties—not only surviving but thankfully thriving.

Speaking of thanks, I am grateful to our fSquared Marketing team for their hard work and contributions to bringing skill and heart to the world of legal marketing. I also want to express my gratitude to our clients. Not only for your faith in our abilities but also for your steadfast dedication to the law. You set an example by helping your clients and communities to navigate the justice system, providing sound guidance in the face of complexity and uncertainty. Your law firms, legal marketers, lawyers, and professional staff all have an awe-inspiring impact on the world. Supporting you in your mission is truly our reason for being.

Thanks also goes to the Legal Marketing Association (LMA), for creating a community of marketers in North America and Europe with a shared commitment to guiding attorneys and law firms through rapidly evolving business landscapes. Throughout our ten years, we have been deeply connected to the LMA through my role as a member, board member and speaker. fSquared Marketing has been a proud sponsor of the LMA annual conference for seven years now, in addition to various regional sponsorships—going virtual during the pandemic, to collectively help our clients solve problems and adapt to changes in the legal industry when they needed it the most.

It’s hard to believe we’re ready to start looking ahead to our next ten years! We will continue making the first impression the best impression for our clients, by future-proofing law firm websites and putting legal clients at the centre of the brand experience. We also look forward to expanding our services and platforms to provide additional tools to legal marketers and lawyers, while sharing our insights as thought leaders in the legal marketing space.

We hope you’ll continue supporting fSquared Marketing, as we help teams like yours thrive. Our success also allows us to give back to the local and global community in addition to the legal marketing community. We invite you to introduce our work to colleagues in need of legal marketing inspiration, through our insights on topics like 2023 Legal Marketing Trends and Best Law Firm Websites: A Guide to Peak Performance. As always, we are here to support the growth of your law firm, and we welcome you to connect with us any time.

Yours truly,


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