< Design
Logo Design

Your law firm logo is a powerful symbol that differentiates you from the competition and creates a point of reference for clients. We showcase your firm’s strengths by integrating essential branding strategies into our logo design process.

Having a world-class law firm logo is central to an effective brand. More than just an image, your logo lays the foundation of your firm’s brand identity—which forms the cornerstone of your firm’s marketing and business development efforts. The most successful legal practices have a unique, versatile, and timeless law firm logo, backed by a strong brand identity.

We are a talented team of artists, designers, and marketing strategists. To capture and showcase the spirit of your firm, we take the time to understand your business and objectives, your team and culture. We get to know the types of clients and talent you want to attract, distilling the essence of what your logo design needs to project to the public. We have the skill to capture concepts such as “trust” and “expertise” in the nuances of typography and the interplay of colour. We design law firm logos that are an authentic reflection of the firm and its lawyers.

Logo examples
We design some of today’s best law firm logos.
Our talented design team ensures your logo will stand up to modern design trends, while creating a timeless aesthetic so your law firm brand endures over time.
View examples of our branding
Law firm logo design and branding services
At fSquared Marketing, we know that a strong brand identity is more than just a logo. Law firm branding is about understanding what makes your firm distinctive and how you can look and sound appealing to your audience. A stellar brand experience gives future clients a sense of your values, how you solve problems, and what they can expect when they hire your firm. To produce a distinctive law firm logo, brand, and focused message for your firm, we provide the strategic guidance needed to develop both a visual and verbal brand that will receive buy-in from your partnership.


  • Scoping your firm’s logo design and branding needs
  • Discovery sessions with firm partners, management,
and marketing and business development leaders
  • Review of existing brand strategy, verbal brand, and design elements
  • Internal and external conversations and questionnaires with firm members, key stakeholders, and clients (TBD)
  • Environmental scan of competitors’ brands
  • Reviewing design and logo trends beyond the legal industry, and within the industries your firm serves
  • Redefinition of brand and key messaging
  • Brand market positioning


  • Brand development
  • Brand refresh
  • Brand voice
  • Naming
  • Visual branding
  • Brand mood board
  • Style guide


  • Hand-drawn and digital sketches
  • Presenting a selection of logo options
  • Developing prototypes based on preferences
  • Revisions and redesigns
  • Print and digital real-world mockups


  • Digital design: Ads, animated greeting cards, social media avatars and banners, websites for mobile and desktop
  • Print design: Ads, business cards, brochures, stationery
  • Three-dimensional design: Signage, billboards, promotional materials
7 Elements Behind the Best Law Firm Logos
Every touchpoint your audience has with your firm is part of the brand experience. Your firm should strive to convey a consistent, engaging message across every interaction and medium. When we design the best law firm logos, we keep every usage in mind—including stationery and printed marketing materials, dimensional signage and promotional materials, and your practice’s website.

Our Law Firm Logo Design Principles:


“The brand & website looks great and I would like to express again our gratitude and appreciation for all of your hard work.“

– Oliver Wilson, Partner, Burns Fitzpatrick LLP

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