Our Approach

Our truly unique combination of legal industry experience, marketing expertise, and technical best practices means tailored solutions for your firm. We also know that your time is money, literally. Don’t waste either by hiring a consultancy agency that doesn’t understand your business.

How is your approach different?

Our approach combines a depth of legal experience, strategic consulting & award-winning design, all under one roof.

Our clients do complex, highly specialized work, which is why they need a consulting agency that understands their market and their culture. We understand the business and culture of legal and have the ability to discuss the impact of initiatives at the executive committee level.

How will your approach help me?

In this age of things “going viral,” the enduring power of strategy is often overlooked. Each law firm is unique, which means there is no single formula for growth. We take the time to understand the nature of your firm and the finer details of the work you do and more importantly, for whom you do it. Then, we match this insight with our broad overview of the legal market to create a map to guide you forward.

How do we grow law firms? By taking good care of the roots. But growing a firm takes considerable thought and dedication. No single advertisement, website, or consultation is going to produce overnight success. Your lawyer seminar, firm website, and client events aren’t one-offs—they’re the tactics of a larger strategy. At fSquared Marketing, we approach every business development, marketing, and training project as part of a cohesive strategy.

What does your process look like?


We help you develop strategies to meet upcoming challenges and capitalize on any hidden opportunities. Working together, we’ll develop your firm’s business plans and strategic direction, plan for client management, and implement marketing strategies.

  • business plans
  • strategic planning
  • marketing
  • client management

Research & Analysis

We’re experts in the legal industry in both Canada and the U.S. Combining our experience with data gathered from web statistics, surveys, and in-depth interviews, our approach ensures you will meet your target audience.


Great design stems from insightful strategy. Now, it’s time for our designers to translate what you have to say into a visual language that best represents the unique spirit of your brand.

  • branding
  • graphic design
  • websites
  • advertising
  • lawyer photography
  • video production
  • animation
  • web accessibility

Advertising & Marketing:

We’ll identify your clients’ needs and determine how best to meet them. Then, we’ll ensure your brand and your message reaches them. We know best practices at a high, sophisticated level.


Even the best of us still want to be better. We’re seasoned business coaches who can train your team to not only understand marketing content but also apply it to your firm to be more successful. Bonus: this could happen while on retreat.

  • Seminars & Workshops
  • Business development coaching
  • Law firm retreats

How can you help if we’re legal marketers?

We’ve sat in your chair. We’ve walked in your shoes. We understand legal marketers and what it means to excel at your job, which is why we can be an extension of your team. We’ll make your life easier while making you look good.

Project Specific Services:

Have a marketing or business development project that requires a team with in-house experiences? If you’re looking for assistance with building a new website, implementing a client feedback program, undertaking a strategic planning initiative, or another one-off project, we have the resources you need.

Marketing Team Augmentation:

Is your in-house team stretched too thin? Allow us to support you without the overhead of hiring new employees. If you need specialized marketing and business development resources on an ongoing basis, we have the resources you need to augment your team.

How can you help if we have no in-house marketing?

Think of us as your in-house team with senior-level experience. We know law firms and we get results.

Outsourced Marketing Team:

If you’re a firm with broad marketing needs, as a full-service provider, we’re available to work with your firm on all elements of your strategic, client, and marketing plans from design to implementation. We’ve built a model that can suit our clients’ budgets as well as needs.

Project Specific Services:

Have a marketing or business development project? If you’re looking for assistance with building a new website, implementing a client feedback program, undertaking a strategic planning initiative, or another one-off project, we have the resources and in-house experience you need.

Fractional CMO:

If you’re looking for strategic senior-level marketing leadership and advice on a part-time basis, we can help. We can provide a resource plan that works, whether you need the ongoing assistance of a CMO or the equivalent of a marketing manager.

Grounded in our decades of experience, we’ve created successful design projects, award-winning brands, and effective marketing programs.

Ready to talk? Contact us now.

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