fSquared Marketing Launches SHK Law’s New Website
Our team is thrilled to announce the launch of a new website for SHK, a boutique law firm. Pairing stylish design with user-friendly functionality, the new SHK.ca is bound to impress current clients and attract new prospects.
Drawing on our experience working with law firms, we were able to outline the process, step-by-step, and guide SHK through to a successful launch. Because SHK followed our guidelines to the letter, their new website went live exactly on schedule to the minute. At the start of the project, we set a target launch time of 4:30 pm on Friday, April 5th and we’re proud to say our team nailed it.
It’s also fair to say that the lawyers of SHK know what they’re doing. They had a strong sense of what they wanted in a website: a look that was classic, yet unique.
Like many firms, SHK faced the challenge of appealing to clients in conservative industries, such as insurance and construction, while also standing out from competitors.
While many general agencies struggle with this sort of constraint, we embrace it. We don’t see constraints as a limit to our creativity. They push us to focus on what’s really important: to create with intent.
The new website features a dynamic homepage video, which highlights the firm’s role in bringing major construction projects to fruition. Using a classic animation style, our designers created a unique, yet memorable digital identity for these lawyers. Impactful lawyer photography and rich lawyer bios give depth to beauty.
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“It was a pleasure to work with the lawyers and staff at SHK on this website project. They had a strong understanding of what they wanted and trusted us to see it through. This a website that both our firm and theirs can be proud of.”
– Robert Foley, Chief Digital Officer & Co-Founder, fSquared Marketing