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Content Creation

Content Writing

Before we write a word, we ask ourselves: why should the client care? Your law firm doesn’t take its clients’ time for granted and we’re no different, which is why we aim to deliver content that is clear, relevant, and, above all, packed with obvious utility.

Good writing comes from a place of empathy, which is why we would take the time to appreciate the needs and objectives of your clients. This would allow us to craft content that speaks to their concerns. A new website is an opportunity to produce in-depth client resources, while on-going marketing campaigns present further occasions to connect the firm’s key messaging with target audiences.

Our writers are experienced legal marketers, tapped in to best practices and developing trends. We write everything from pithy taglines to magazine articles for our clients, carrying a clear message through to prospects and clients.

Download the 2023 Special Edition Report Introduction Each year, we at fSquared Marketing compose a report on the Top Trends in Legal Marketing which is shared with the legal industry. This year...

May 31, 2023

A new logo can mean many things for your law firm. Perhaps you’re part of a well-established firm looking to refresh, or a firm looking to establish your first...

January 20, 2023

In 2022 the world is consuming more video than ever before. Over 720,000 hours of video are uploaded to YouTube every day. That’s 500 hours of video being uploaded per...

December 1, 2022

What is employee advocacy? Social media is an ever-changing space where companies, including law firms, must constantly evolve and evaluate their practices. One thing we know for sure is that...

August 31, 2022

As a marketing agency that focuses on helping law firms grow, we know that networking plays a big role in your success strategy. And business cards are a valuable...

June 7, 2022

Many lawyers struggle to write about the law and their legal services in a way that connects with the average person. Whether it’s by focusing too much on accolades or by relying too heavily on convoluted legalese, lawyers, in all...

May 24, 2022

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