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Content Creation

Content Writing

Before we write a word, we ask ourselves: why should the client care? Your law firm doesn’t take its clients’ time for granted and we’re no different, which is why we aim to deliver content that is clear, relevant, and, above all, packed with obvious utility.

Good writing comes from a place of empathy, which is why we would take the time to appreciate the needs and objectives of your clients. This would allow us to craft content that speaks to their concerns. A new website is an opportunity to produce in-depth client resources, while on-going marketing campaigns present further occasions to connect the firm’s key messaging with target audiences.

Our writers are experienced legal marketers, tapped in to best practices and developing trends. We write everything from pithy taglines to magazine articles for our clients, carrying a clear message through to prospects and clients.

In summer 2023, the world had high hopes for Meta’s newest social media platform, Threads. At a time when it looked like Elon Musk’s overnight rebrand from Twitter to X would contribute to the...

June 25, 2024

In a significant move that marks the end of an era, Google has announced the sunsetting of Universal Analytics (UA) and its replacement with the more advanced Google Analytics...

May 30, 2024

In my journey through legal marketing, I encountered moments of triumph and struggle during my time working in-house at law firms. These experiences, coupled with my following years as...

May 23, 2024

Many fonts and the way they are displayed can be difficult for users to read. Creating a website that is accessible allows all visitors to navigate sites easily and...

April 22, 2024

In the realm of legal marketing, where perception is paramount and every detail counts, the significance of crafting a robust Request for Proposal (RFP) for your law firm website...

March 1, 2024

fSquared Marketing is proud to continue our support of the Legal Marketing Association (LMA) Southwest Region Conference as the Content Sponsor, providing a conference recap. fSquared Marketing is proud to be this...

October 6, 2023

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