The case for emotive legal marketing
Lawyers stake their careers on being logical. Pure analytical brain power. The courtroom drama of Law & Order and the flare-ups and tense rivalry...
Video is one of the best ways to carry a message, convey a feeling, and make a connection with a potential client. People are no longer engaging with digital content in the same way. Instead of reading articles on their desktop computers, they are increasingly using their smartphones to stream video. We provide professional, high quality videography (with an extra dash of legal market insight) to help your firm stand out in a fast-paced world.
Our videos are memorable, reinforcing a firm’s brand and messaging. We can provide strategies for integrating video into your law firm’s website, increasing client engagement, or embedding video into marketing emails, thereby boosting click-through rates. Research shows that video enjoys a phenomenal engagement rate.
Your clients have on-the-go lifestyles; they will appreciate the ease and convenience of a well-crafted video. Let’s give them something great to watch.
- Concept Development
- Story-boarding and Script Development
- Art Direction
- Camera Crews
- Post-Production Editing including After Effects
ATTRACTING THE NEXT GENERATION OF LEGAL TALENT
“fSquared’s experience and familiarity with a law firm’s culture as well as their understanding of our objectives helped in the smooth and successful implementation of our student video project.”