A Website Refresh for Klasko Immigration Law Partners
Klasko Immigration Law Partners LLP is a boutique U.S. law firm based in Philadelphia, with an office in New York City. They are nationally renowned for providing creative solutions to many of the most complex issues in immigration law to multinational corporations, small businesses, hospitals, universities, research institutions and individual clients since 2004. Their lawyers are leaders in advancing the legal profession.
Klasko’s previous online presence had high visitor traffic from around the world, but the aging website could not keep pace with the firm’s growth and business development goals. They needed a first-class client-centered website to leverage their existing reach while responding to increased mobile traffic, and solidifying their standing with new clients.
Klasko’s previous online brand did not reflect the firm’s talented team of lawyers, their wealth of knowledge, and their client-centered approach. There was a huge amount of copy on the website that wasn’t optimized for a user-friendly experience. The website navigation and graphics also needed to be refreshed.
Refreshing The Online Brand
One of the advantages of working with fSquared Marketing is that we know lawyers and law firms. We had a series of meetings with the team at Klasko, discussing strategic priorities, reflecting on their current brand from a positioning perspective and their website from a user-experience, functionality and design standpoint. Out of these sessions, we offered our suggestions as to how our talented team of designers and developers would refresh the website to fulfill their needs.
Refreshing the Visual Brand Design
Once we had a roadmap for the project, our creative and results-focused design team set out to elevate and modernize the Klasko website. While the logo remained the same, we expanded the colour palette, refreshed the font, and updated the graphics throughout to showcase a new, contemporary look.
Website and Design Development
Scope and pre-production
Since Klasko has a fast-paced and demanding practice with many moving parts, we designed and redeveloped a website with the functionality, speed and efficiency needed to handle some of the heavy lifting for B2B and B2C digital marketing.
Our design team created information architecture and interface design wireframes focused on a seamless user experience for three user groups: existing clients, prospective clients, and the Klasko team.
Website design and planning
We updated the overall structure of the website to provide a more seamless, user-friendly experience for existing and prospective business clients and individual clients.
We moved the FAQ section to the primary navigation to help clients quickly find answers to their most urgent questions. By changing the About the Firm primary navigation section to a Team section, we’ve allowed users to immediately find the team of talented lawyers from the home page, simplifying the pathway to contact or refer attorneys. We also consolidated Klasko’s various news and resources into one central Insights section, re-ordering their thought leadership content in a way that was more intuitive for website visitors.
Custom Code and Site Build
Our aim with Klasko was to redesign a website that was as client-centric and as focused as the firm. The firm prides itself on simplifying the complexity of the U.S. immigration system for their clients, and the refreshed site reflects this approach through an easy-to-navigate and uncomplicated interface.
In addition to creating a great brand experience for clients, we created a website that serves the firm’s team. Through search engine optimization (SEO) and conversion pathways—including form completion, consultation requests and scheduling, data collection and integration—the new klaskolaw.com supports the firm’s business goals, helping with the heavy lifting of digital marketing.
Putting Expertise and Knowledge First
Klasko’s bench of exceptional lawyers have a depth of knowledge that sets their practice apart, and the firm was already creating top-of-market thought leadership content. Most of this content was inaccessible from the menu, or too many clicks away from the home page. We placed it front and center in the home page menu, to ensure prospects and clients know from their first encounter with Klasko that these are lawyers who will provide the legal advice they need.
The new klasko.com is mobile responsive, meaning the site has been designed for modern screen resolutions and all major browsers. We’ve ensured the website is easily accessible for Klasko’s audiences on desktop, tablet, or smartphone. The design looks excellent and loads quickly on every device.
We’re known for our expertise in accessibility for law firms, and we always ensure our clients’ websites comply with web accessibility requirements. We applied our knowledge of accessibility best practices to Klasko’s refreshed website, creating a friction-free user experience for people of all ages and abilities while complying with ADA requirements and launching a site that meets the WCAG 2.1 AA guidelines.
When we rolled out the new lawyer microsite design, we also created a new look for the bio photos for the Klasko team, tying into the refreshed theme of the overall brand. We provided curated photography services that included art direction, dress code guidelines, and photo editing.
Print to PDF
Each lawyer’s bio is designed so that a user can easily print a bio if needed. This option can help prospective clients choose the right attorney for them.