Need a New Law Firm Website? Our RFP guide can help you find the right service partner.

March 1, 2024

In the realm of legal marketing, where perception is paramount and every detail counts, the significance of crafting a robust Request for Proposal (RFP) for your law firm website design and development project cannot be overstated. Having a document to guide you through the process and a template to use as a starting point can help you on the path to success.

Both as an in-house legal marketer and an agency owner, I’ve witnessed firsthand the transformative power a well-executed website holds for law firms. Beyond the substantial financial investment it represents, a law firm’s website serves as the digital front door, often marking the initial encounter potential clients have with the firm and its attorneys. In an era where first impressions are formed in milliseconds, the importance of making a stellar debut cannot be understated.

A meticulously constructed RFP acts as the cornerstone of this transformative journey. It sets the stage, articulating the firm’s vision, values, and unique selling propositions with precision. By clearly delineating project objectives, desired functionalities, and aesthetic preferences, the RFP becomes a guiding beacon, ensuring alignment between the firm’s aspirations and the service provider’s capabilities.

Moreover, in the intricate landscape of legal services, where trust and credibility reign supreme, a website’s design and functionality serve as tangible manifestations of a firm’s commitment to excellence. A poorly executed website not only undermines the firm’s credibility but can also impede client acquisition and retention efforts.

Therefore, investing time and resources into crafting a comprehensive RFP isn’t merely prudent—it’s essential. It lays the groundwork for a collaborative partnership, fostering innovation and synergy between the law firm and its chosen service provider. Ultimately, in a competitive marketplace where differentiation is key, a well-designed website isn’t just an asset; it’s a strategic imperative—a gateway to new opportunities and sustained success.

To help you on your RFP journey, based on our experience of both drafting and responding to numerous law firm website RFP’s, we’ve created a step by step guide and RFP example template ready to download.

What do you expect from the project? What will success look like? How will you define the details? How will you know if a service provider is the right fit?

Step 1

Get Started on Your RFP

Your firm’s website is a significant investment. Your new website will form an essential part of the brand experience, becoming the online command centre for your firm’s marketing and business development initiatives.

Step 2

Ask Yourself the Right Questions to Guide Project

Keeping certain questions in mind can help you define the scope and set the trajectory for your law firm website project.

Step 3

Outline Your Firm’s Background, Vision & Project Goals

Sending out an RFP with a concise overview of your firm, your goals, and key project details shows marketing agencies that you’ve given the project its due consideration.

Step 4

Ask Agencies How They Will Help You Succeed

An agency with extensive legal industry experience will understand law firm culture, the ever-changing market for legal services, and what your competitors are doing.

Do you have more questions about website strategy, the RFP process, or anything else in legal marketing? 

Get in touch with our team today.

Are you looking to make an impact with your new website?

Check out case studies for our award-winning law firm websites. If you like what you see, add us to your RFP shortlist.

Lynn Fitzpatrick Foley
Fitzpatrick Foley

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