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Strategic Planning

It’s easy to be overlook law firm strategic planning, forgoing long-term planning in favour of day-to-day operations. But a strategic plan is critical for setting goals and meeting them together as a team.

When there are cases to win and clients to care for, strategic planning can seem a little abstract. But when you’re navigating a complex legal marketplace, creating a map isn’t a waste of time. It’s an essential first step.

A strong strategic plan provides a framework for the allocation of firm resources, a clear view of your position in the marketplace, and a plan for how to get where you need to be.

No matter the motivation to focus on strategic planning, the breadth and depth of our experience make us a natural choice. We also bring knowledge of the culture and the unique challenges of a partnership to the table.

Our law firm strategic planning services include:

  • Strategic planning
  • Implementation planning
  • Succession planning
  • Review and re-alignment of existing plans
  • Review of pricing strategies
  • Competitor analysis
A graph of the strategic planning process with eight key steps

“The leadership team at fSquared Marketing has a unique combination of skills, to see and explain the big picture and to develop and implement detailed action plans to move visions into realities. I worked with Lynn on a variety of strategic marketing plans over several years, and have admired her creativity, organization, diplomacy and drive to achieve remarkable results.”

'- Larry Sandrin, Partner, Bennett Jones
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