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Consulting (2)

Marketing

...and planning Advertising strategies Creative development and implementation Internal communications Sponsorship evaluation Lateral and graduate recruitment strategies Project management Branding for Law Firms Real growth starts with comprehending the challenges...

Client Management

...most firms, 80% of revenue comes from 20% of clients. These clients are valuable and your competitors know it. In order to not just retain but grow these critical relationships,...

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Design (4)

Web Accessibility

...as to their compliance requirements and the next steps they need to take. Our website accessibility services for law firms include: Accessible website design and development services Web accessibility audit...

Video Production

...and drive revenue growth, law firms have been slower adopters. Only 30% of law firms are using video as part of their marketing (ABA 2023 TechReport) Law firms that are...

Graphic Design

...marketing strategists and developers. At fSquared Marketing, we’ve developed dozens of law firm brands and implemented them across various platforms including the web, communication tools, marketing pieces, client development material,...

Branding

...Contact our Team IMPLEMENTATION Print and digital communications External and internal launch communications Lawyer bios and practice area descriptions MANAGEMENT Guidelines and templates Project management Ongoing graphic design services Branding...

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insights (85)

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News (36)

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Pages (8)

Training

...essential to a law firm’s success, and firms that regularly hold retreats are usually the most prosperous. When done right, a law firm retreat is an extremely powerful tool. Some...

Newsletter Subscription

Get the latest strategic, business development & marketing best practices or solutions for your law firm, accounting practice or professional services company from our expert consultants. Subscribe to our mailing...

Design

...providing legal services to a community. Visitors to your website will come from a diverse range of backgrounds and possess different abilities – particularly if you practice in elder or...

Corporate Social Responsibility

Although fSquared Marketing is a small firm by many standards, we are committed to our global citizenship and corporate social responsibility. We are dedicated to our local and global community,...

Careers

...best ones!) Although we’re a small firm by many standards, we are committed to our global citizenship and corporate social responsibility. We’re dedicated to our local and global community and...

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Case Studies (14)

Stris & Maher LLP

...& Verbal Brand: Finding the Firm’s Voice The former Stris website was built on a simple, non-distinctive template. With little time and effort invested into branding, the firm’s low-profile online...

SKV

...elements that comprise the brand, the logo, colour palette, and typography, conveys and reinforces the SKV brand in all the firm’s communications. Website Design and Development Scope and pre-production At...

Rush Ihas

...logo, with room for improvement to convey the firm’s excellence-only attitude and unparalleled litigation capabilities in their market. To increase opportunities for direct competition within the nationwide commercial litigation landscape,...

Robinson+Cole

...one-size-fits-all solution to project management for complex website projects. Like most firms, Robinson+Cole had an abundance of content and many extremely busy stakeholders — marketers and lawyers alike. Our experience...

Reynolds Mirth

...and reinforces the Reynolds Mirth brand in all the firm’s communications. We developed communication and marketing collateral with the striking colour combination of the vintage navy and marigold for their...

Oyen Wiggs

...we pride ourselves on our excellent project management. We have extensive experience developing marketing programs, websites, and e-commerce platforms. Our customized project management and communication tools allowed us to ensure...

North Shore Law

...about the firm’s indelible connection to the wider community, about their commitment to responsive service, and how they go the extra mile for clients. We helped to articulate these themes...

McKenzie Lake Lawyers

...web design team worked closely with McKenzie Law to communicate the firm’s character, target audience, areas of expertise, and brand. We then worked to design a website that was user...

Larson LLP

...Most importantly, the firm’s advocacy, expertise, and sophistication were to shine through in their messaging. Designing the firm’s brand It’s our job to convey a firm’s authenticity in an appealing...

Klasko

...serves the firm’s team. Through search engine optimization (SEO) and conversion pathways—including form completion, consultation requests and scheduling, data collection and integration—the new klaskolaw.com supports the firm’s business goals, helping...

Hunt Personnel

...professional services firms. And this specialization benefited our clients. Legal marketing is complicated and competitive, and mastery takes time and dedication. We’ve maintained our focus on helping law firms grow....

Eyford Partners

...management. Our extensive experience in managing the development of marketing programs, websites and e-commerce platforms, and our proprietary project management and communication tools, ensured that we kept Eyford Partners moving...

EKB

...excellent project management. Our extensive experience in managing the development of marketing programs, websites and e-commerce platforms, and our proprietary project management and communication tools, ensured that we kept the...

Alexander Holburn

...help from a developer. Complex Problem Solving One of the challenges of this project involved bringing the firm’s eight different industry blogs under one domain. Integrating all of this high...

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People (4)

Robert Foley

...from Brooklyn, New York, to Vancouver in 2010 he has successfully applied these skills to the Legal industry working closely with US & Canadian Law Firms, helping them to define,...

Peter Figasinski

...branding, collateral design, web design, and product design. He’s worked on numerous design projects for professional services companies, complete design solutions for smaller local clients, in addition to being part...

Lynn Fitzpatrick Foley

...for law firms. She is a client relationship management and marketing veteran known for her practical and pragmatic approach to planning and implementation. Having worked with law firms for eighteen...

Jenny van Enckevort

Jenny is a content specialist with 19 years of experience offering professional marketing and communications services. Their expertise spans legal marketing, higher education, community development, non-profits, children’s healthcare, and small...

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