Announcing a New Website and Brand Refresh for Klasko Immigration Law Partners

September 18, 2023

We’re thrilled to announce the launch of a redeveloped website with a refreshed online brand for Klasko Immigration Law Partners, created by our exceptional team of marketers, designers, and developers.  

We’re in the business of helping law firms succeed at reaching their goals. Huge thanks to Kristin Dohan and the team at Klasko, for their collaboration on bringing this project to life. 

The new is live, and we love its fresh appearance. Klasko Immigration Law Partners LLP is a large-scale law firm based in Philadelphia, with an office in New York City. They’ve been providing creative solutions to many of the most complex issues in immigration law to multinational corporations, small businesses, hospitals, universities, research institutions, and individual clients since 2004. As a nationally renowned firm, Klasko needed a modern website that would engage diverse clients and showcase the firm’s strengths. 

Brand Refresh 

Our creative and results-focused design team set out to modernize the Klasko website. While the logo remained the same, we expanded the colour palette, refreshed the font, and updated the graphics throughout to showcase a new, contemporary look. 

The New 

Since Klasko has a fast-paced and demanding practice with many moving parts, we designed and redeveloped a website with the functionality, speed and efficiency needed to handle some of the heavy lifting for B2B and B2C digital marketing. 

Our talented team of designers and developers updated the overall structure of the website to provide a more seamless, user-friendly experience for three user groups: existing clients, prospective clients, and the Klasko team. 

Before: Less Engaging for Website Visitors 

Klasko’s previous online presence had high visitor traffic from around the world, but the aging website could not keep pace with the firm’s growth and business development goals. They needed a first-class client-centered website to leverage their existing reach while responding to increased mobile traffic—and help with attracting and engaging new clients. 
Klasko’s previous online brand did not reflect the firm’s talented team of lawyers, their wealth of knowledge, and their client-centered approach. There was a huge amount of copy on the website that wasn’t optimized for a user-friendly experience. The website navigation and graphics also needed to be refreshed. 

“Klasko was already creating top-of-market thought leadership content, but the former website wasn’t designed to put expertise and knowledge front and center. Through the redevelopment, we highlighted the Team, Insights and FAQ’s sections in the home-page menu. We wanted clients and prospects to know from their first encounter with Klasko that these are lawyers who will provide the legal advice they need.” 

–Lynn Foley, CEO, fSquared Marketing 

After: A Fresh Look, Client-Centered User Experience, and Marketing Powerhouse 

Desktop computer screens showing a series of pages from the new Klasko Immigration Law website.

Our aim with Klasko was to redesign a website that was as client-centric and as focused as the firm. The firm prides itself on simplifying the complexity of the U.S. immigration system for their clients, and the refreshed site reflects this approach through an easy-to-navigate and uncomplicated interface. 
In addition to creating a great brand experience for clients, we created a website that serves the firm’s team. Through search engine optimization (SEO) and conversion pathways—including form completion, consultation requests and scheduling, data collection and integration—the new supports the firm’s business goals, helping with the heavy lifting of digital marketing. 

View the Klasko Immigration Law Partners Case Study 

Are you looking to enhance your firm’s online presence? Learn more about our award-winning branding, web design, and law firm marketing services,or get in touch with our team today. We are a full-service marketing agency, providing top-tier solutions to grow your law firm. 

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