Real growth starts with comprehending the challenges of marketing a law firm—how best to communicate specialized expertise and how to stand out in the midst of a crowded market. A strong brand expresses the essential spirit of your firm and can do wonders for your marketing outreach. From positioning to messaging to the visual brand, we’re experts at conveying our client’s value every step of the way.
A brand is nothing less than an expression of who you are and what you do. Think of fSquared Marketing as your personal branding tailors; we take your measure, before fashioning a brand that fits your firm. Off-the-rack branding simply won’t do. You need a brand that’s visually distinctive, versatile, and impactful.
“We are extremely pleased with the work fSquared Marketing did on our brand and website. They helped us develop a progressive and fresh brand, but still within what is appropriate for a law firm. Our website won a “Best-in-Class” designation in the Interactive Media Awards and we consistently get positive comments from clients and colleagues about our new branding.”
READ MOREThe case for emotive legal marketing
Lawyers stake their careers on being logical. Pure analytical brain power. The courtroom drama of Law & Order and the flare-ups and tense rivalry...
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READ MOREIt's a time-honored truism that-- for almost any business or law firm-- working on your own marketing, promotion or website tends to come last on the priority list.
When you're...
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