Real growth starts with comprehending the challenges of marketing a law firm—how best to communicate specialized expertise and how to stand out in the midst of a crowded market. A strong brand expresses the essential spirit of your firm and can do wonders for your marketing outreach. From positioning to messaging to the visual brand, we’re experts at conveying our client’s value every step of the way.

A brand is nothing less than an expression of who you are and what you do. Think of fSquared Marketing as your personal branding tailors; we take your measure, before fashioning a brand that fits your firm. Off-the-rack branding simply won’t do. You need a brand that’s visually distinctive, versatile, and impactful.

STRATEGY

  • Research and planning
  • Interactive discovery sessions
  • Redefinition of brand
  • Key messaging
  • Brand market positioning

EXPRESSION

  • Brand voice
  • Naming
  • Logo design
  • Visual brand development
  • Brand refresh

IMPLEMENTATION

  • Print and digital communications
  • External and internal launch communications
  • Lawyer bios and practice area descriptions

MANAGEMENT

  • Guidelines and templates
  • Project management
  • On-Going graphic design services

Edwards, Kenny & Bray LLP

Branding a Law Firm for the 21st Century

“We are extremely pleased with the work fSquared Marketing did on our brand and website. They helped us develop a progressive and fresh brand, but still within what is appropriate for a law firm. Our website won a “Best-in-Class” designation in the Interactive Media Awards and we consistently get positive comments from clients and colleagues about our new branding.”

– Peter Brown, Co-Managing Partner, EKB

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