LEGAL MARKETING TRENDS 2021
Top Trends for Law Firm Marketing in 2021 and Beyond Every year, we reach out to a select group of experts in legal marketing, business development, and tech to ask...
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READ MOREBranding
Real growth starts with comprehending the challenges of marketing a law firm—how best to communicate specialized expertise and how to stand out in the midst of a crowded market. A strong brand expresses the essential spirit of your firm and can do wonders for your marketing outreach. From positioning to messaging to the visual brand, we’re experts at conveying our clients’ value every step of the way.
A brand is nothing less than an expression of who you are and what you do. Think of fSquared Marketing as your personal branding tailors; we take your measure, before fashioning a brand that fits your firm. Off-the-rack branding simply won’t do. You need a brand that’s visually distinctive, versatile, and impactful.
STRATEGY
- Research and planning
- Interactive discovery sessions
- Redefinition of brand
- Key messaging
- Brand market positioning
EXPRESSION
- Brand voice
- Naming
- Logo design
- Visual brand development
- Brand refresh
IMPLEMENTATION
- Print and digital communications
- External and internal launch communications
- Lawyer bios and practice area descriptions
MANAGEMENT
- Guidelines and templates
- Project management
- On-Going graphic design services
Edwards, Kenny & Bray LLP
Branding a Law Firm for the 21st Century
“We are extremely pleased with the work fSquared Marketing did on our brand and website. They helped us develop a progressive and fresh brand, but still within what is appropriate for a law firm. Our website won a “Best-in-Class” designation in the Interactive Media Awards and we consistently get positive comments from clients and colleagues about our new branding.”
– Peter Brown, Co-Managing Partner, EKB
READ MOREREAD MORE7 Elements That Make a Good Law Firm Logo
Having a good law firm logo is the cornerstone of having an effective brand. More than just an image, your logo lays the foundation of your firm’s brand identity. Your...
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