LMASW 2023 — Videos from Rollin’ on the River: Composing Our New Rhythm

fSquared Marketing is proud to continue our support of the Legal Marketing Association (LMA) Southwest Region Conference as the Content Sponsor, providing a conference recap.

Below is a sample of the wonderful speakers who presented at the event in New Orleans in September 2023 discussing topics including law firm leadership, business development, using AI, branding, pricing, social media and digital marketing, lawyer coaching, public relations, and the future of legal marketing.

Read the conference recap, or download the notes from each session.

The Joychiever Journey

• Tracy LaLonde Chief Joychiever | Workforce Engagement Expert

Modernize Your Media Strategy: Five Aspects of Law Firm PR to Update for 2023 and Beyond

• Jennifer Simpson Carr Vice President, Strategic Development, Furia Rubel Communications
• Lauren Michaud Knotts Sr. PR and Communications Manager, McGlinchey Stafford
• Traci Stuart President/CEO, Blattel Communications

AI in Law Firm Marketing: How to Do More with Less Using AI

• Jessica Aries Digital Marketing Strategist & Consultant, By Aries

Be Linked IN or Be Left OUT: Why and How Lawyers Need to Come Out of the Shadows to Make Their Profiles and Their Presence Known

• Nancy Myrland Marketing & Business Development Advisor, Myrland Marketing & Social Media

Becoming a Better Legal Marketer: How to Go From Doing to Thinking Strategically and Asking the Right Questions

• Alycia Sutor Managing Director, GrowthPlay
• Josie Morgan Chief Operating Officer, BoyarMiller
• Whitney Hutchens Senior Business Development Manager, Hunton Andrews Kurth

Working in Concert to Elevate Your Brand and Position

• Andrew Laver Chief Marketing & Business Development Officer, Porzio Bromberg & Newman, P.C.
• Michelle Friends Chief Operating Officer, Keker, Van Nest & Peters LLP
• Nikki Girard Sherrill Chief Business Development Officer, Parker, Hudson, Rainer & Dobbs

Pricing to the Client: How to Differentiate Your Offer

• Antonella Montagna Director of Pricing & Legal Project Management, Jones Walker

Marketing and Lateral Attorney Collaboration: A Guide to Being Intentional and Effective Day One

• Amy Verhulst Senior Business Development Manager, Jackson Lewis PC

Law Firm Leadership

• Adam Severson Chief Marketing & Business Development Officer, Baker Donelson

Getting Out of the Friend Zone: Converting Personal Relationships Into Clients

• David Ackert CEO PipelinePlus

Lynn
Fitzpatrick Foley

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