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Insight
LMASW 2023 — Key Takeaways from Rollin’ on the River: Composing Our New Rhythm
October 6, 2023
fSquared Marketing is proud to continue our support of the Legal Marketing Association (LMA) Southwest Region Conference as the Content Sponsor, providing a conference recap.
fSquared Marketing is proud to be this year’s Content Sponsor for the sold-out 2023 LMA Southwest Regional Conference, which was held in New Orleans on September 13-15. Rollin’ on the River: Composing Our New Rhythm brought together more than 100 legal marketing and business development professionals in the Big Easy for a workshop-style conference.
“As the LMA SW Regional Conference Content Sponsor, we committed to ensuring that content recaps are shared with as many members as possible, whether they had the opportunity to attend in person or not,” says Lynn Foley, CEO of fSquared Marketing. “As such, this year we are providing recaps in both written and video formats for your review. We hope you can take a away a few key points that you can incorporate into your daily work life.”
This year’s conference focused on professional skill-building, providing attendees with tools that offer immediate impact. Among the key takeaways, you’ll find resources that surface current themes in legal marketing:
- Personal wellbeing and success, with emphasis on joy and fulfillment in your career and beyond—including saying “yes” to the right opportunities and “no” to the wrong ones.
- Helping lawyers step out of the shadows, emphasizing ways to cultivate collaboration and support from day one, and in everyday practice.
- Modernizing and future-proofing marketing and business development efforts, through innovative models, strategies and technologies.
- Asking the right questions to enhance marketing and business development opportunities in professional settings, and personal relationships.
Key Takeaways
This year’s speakers contributed presentations and workshops to the LMA Southwest body of knowledge, which comprises: Business Development, Business of Law, Client Services, Communications, Marketing Management & Leadership, and Technology Management.
Featured Sessions, Panels, TED Talks & Workshops | Key Takeaways |
| Elena Cutri, Rachel Watson From Stagnant to Soaring: 3 Drivers of High Growth Law Firms Business of Law | Read the Notes |
| Debbie Campbell, Matt Plavnick Amid Competition, Collaboration: How Law Firms Can Work Together to Achieve More Business of Law, Marketing Management & Leadership | Read the Notes |
| Tracy Lalonde The Joychiever Journey Marketing Management & Leadership | Read the Notes Watch the Video |
| Alycia Sutor, Josie Morgan, Whitney Hutchens Becoming a Better Legal Marketer: How to Go From Doing to Thinking Strategically and Asking the Right Questions Marketing Management & Leadership | Read the Notes Watch the Video |
| Jennifer Carr, Lauren Knotts, Traci Stuart Modernize Your Media Strategy: Five Aspects of Law Firm PR to Update for 2023 and Beyond Communications | Read the Notes Watch the Video |
| Jessica Aries AI in Law Firm Marketing: How to Do More With Less Using AI Communications, Technology Management | Read the Notes Watch the Video |
| Antonella Montagna, Kim Perret Pricing to the Client: How to Differentiate Your Offer Business of Law | Read the Notes Watch the Video |
| Nancy Myrland, Susan Hunt Be Linked IN or Be Left OUT: Why and How Lawyers Need to Come Out of the Shadows to Make Their Profiles and Their Presence Known Business Development | Read the Notes Watch the Video |
| Amy Verhulst, Lauren Udit, Shannon Lombardo Marketing and Lateral Attorney Collaboration: A Guide to Being Intentional and Effective Day One Business Development | Read the Notes Watch the Video |
| David Ackert Getting Out of the Friend Zone: Converting Personal Relationships Into Clients Marketing Management & Leadership | Watch the Video |
| Sarah Minjoe, Amy Trevino Lassoing Your Content: Be Curious and Believe Communications, Business Development, Technology Management | Read the Notes |
| Pamela Tobias, Jennifer Klyse Future-Proofing Your Firm’s Growth: The Intersection of Technology and Business Development in 2023 Marketing Management & Leadership | Read the Notes |
| Andrew Laver, Michelle Friends, Nikki Girard Sherrill Working in Concert to Elevate Your Brand and Position | Read the Notes Watch the Video |
| Adam Severson, Bill Hines, Gif Thornton, Patrick Fuller Law Firm Leadership Marketing Management & Leadership, Business Development | Read the Notes Watch the Video |
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