Crafting a great tagline for your law firm is tricky business. How can you convey the specialized work that your lawyers do in a handful of words? Boilerplate...
How can you connect your audience with your brand? A successful advertising campaign comes down to both creative vision and strategy. Our multi-disciplinary creative team has expertise in both traditional and digital marketing practices: print, web, email— we do it all.
Other agencies know how to advertise products, but lack the industry experience required to deftly market professional firms. For over a decade we have worked with numerous law firms on their advertising campaigns and are familiar with their needs in this regard. Whether it’s promoting a practice of focus, announcing a new lateral hire, raising the firm profile on campus, or targeting a new client segment, we’ve created, designed and produced that ad. More specifically we have relationships with major print publications, legal publications, and local and minority newspapers. When working on advertising for minority targeted publications, we will work with you to ensure that we understand, and allow for, any cultural nuisances so that your message lands.
At fSquared Marketing we have the experience AND the creativity to create bold advertising designs for your firm, while remaining true to the professional character of your firm.
If you’re looking for advertising that makes an impact, we can help.
- Development of Creative Brief
- Creation of print & digital advertising from both design and messaging perspective
- Contract negotiation with publications
- Advertising project management
- Follow-ups including placement and digital analytics
- Social Media distribution, where appropriate
A NEW BRAND FOR
A TRUSTED FIRM
We engaged fSquared Marketing to assist us with our rebranding and new website design. From the beginning of our rebranding project to the launch of our new website, the team was excellent at managing our expectations through the process. They were collaborative and brought a depth of knowledge in the area of law firm marketing and website design.