The case for emotive legal marketing
Lawyers stake their careers on being logical. Pure analytical brain power. The courtroom drama of Law & Order and the flare-ups and tense rivalry...
The best approach to business development? Make genuine and lasting connections with clients and prospects. We can help you to discover what your clients need, and offer you guidance in how best to start a successful dialogue with your prospects. Whether it’s generating effective pitches and proposals, implementing client feedback programs, or securing coveted placements in ranking directories, we can help you to grow your skills, your firm, and your revenue.
PROPOSALS & RFP’S
In this market, engaging new clients can be a competitive ordeal. You may even find yourself having to pitch current clients for new mandates. Responding to every proposal can cost you time, not to mention a good deal of effort. We can help you to produce an RFP response that positions your firm in the best light possible or put the right systems in place to ensure you capitalize on the effort you’ve spent in the process.
- Development and Production of Responses
- Pitch and Beauty Contest coaching
- RFP and Proposal Process Review
- Implementation of Systems
- Marketing Staff Training
MEETINGS & PITCHES
Your prospects receive frequent requests to meet with competitors, so when you secure a meeting you can be sure of one thing: they already believe that you’re good at what you do. Getting your foot in the door is only step one. Now you need to give them a reason to choose you. With two decades of business development expertise, we can help you move from first meeting to new mandate.
- Client and competitive research
- Presentation materials and leave behinds
- Sales and client service training
- Pitch and presentation practice sessions
- Coaching for effective follow-ups
CLIENT EVENTS & SEMINARS
Client events have a tendency to get complicated, distracting you from more pressing matters – like being a lawyer. Not to fret, we’ve got you covered. We have extensive client seminar and event planning experience from conception to execution. We’ll handle the spread, the ideas, the invitations, and the flair, so you can concentrate on spending quality time with your guests.
- Concept Development
- Site Selection & Vendor Negotiation
- Invitation Design – Electronic and/or Paper
- Coordinating Invitation Mailings
- Handling RSVPs
- Material/Collateral Development
- Client Gifts
- Site Preparation
- Follow up with attendees
BUSINESS DEVELOPMENT COACHING
Leading lawyers have one thing in common: they are dedicated to reaching their full potential as professionals. The unfortunate truth is that most lawyers come out of law school knowing very little about business development or how to market themselves or their firm. We give lawyers, and law firms, the tools they need to achieve success including business development coaching.
SEMINARS & WORKSHOPS
Business development seminars & workshops, whether they are used as a stand-alone refresher or part of a broader training curriculum, can be an invaluable tool for your firms growth.
When a lawyer or professional leaves your firm, do you view it as the end of a relationship or simply the beginning of a different one? Often your former team member is leaving to join a client or prospect, or may join one in the future. No matter the first step they take after working with your firm, these are individuals with whom you should stay in contact and to whom you should try to provide value. We can help you to develop an Alumni program that fits your firm.
- Development of Alumni Program
- Development of Alumni messaging
- Writing and structuring of exit interviews
“Creative, insightful and knows how to help a law firm develop important client relationships.”