Insight

LMASW 2023 — Key Takeaways from Rollin’ on the River: Composing Our New Rhythm

October 6, 2023

fSquared Marketing is proud to be this year’s Content Sponsor for the sold-out 2023 LMA Southwest Regional Conference, which was held in New Orleans on September 13-15. Rollin’ on the River: Composing Our New Rhythm brought together more than 100 legal marketing and business development professionals in the Big Easy for a workshop-style conference.  

“As the LMA SW Regional Conference Content Sponsor, we committed to ensuring that content recaps are shared with as many members as possible, whether they had the opportunity to attend in person or not,” says Lynn Foley, CEO of fSquared Marketing. “As such, this year we are providing recaps in both written and video formats for your review. We hope you can take a away a few key points that you can incorporate into your daily work life.” 

This year’s conference focused on professional skill-building, providing attendees with tools that offer immediate impact. Among the key takeaways, you’ll find resources that surface current themes in legal marketing:

  • Personal wellbeing and success, with emphasis on joy and fulfillment in your career and beyond—including saying “yes” to the right opportunities and “no” to the wrong ones.
  • Helping lawyers step out of the shadows, emphasizing ways to cultivate collaboration and support from day one, and in everyday practice.
  • Modernizing and future-proofing marketing and business development efforts, through innovative models, strategies and technologies.
  • Asking the right questions to enhance marketing and business development opportunities in professional settings, and personal relationships.

Key Takeaways

This year’s speakers contributed presentations and workshops to the LMA Southwest body of knowledge, which comprises: Business Development, Business of Law, Client Services, Communications, Marketing Management & Leadership, and Technology Management.  

Featured Sessions, Panels, TED Talks & Workshops

Key Takeaways

Elena Cutri, Rachel Watson
From Stagnant to Soaring: 3 Drivers of High Growth Law Firms
Business of Law 
Read the Notes
Debbie Campbell, Matt Plavnick 
Amid Competition, Collaboration: How Law Firms Can Work Together to Achieve More 
Business of Law, Marketing Management & Leadership 
Read the Notes
Tracy Lalonde 
The Joychiever Journey 
Marketing Management & Leadership 
Read the Notes 
Watch the Video 
Alycia Sutor, Josie Morgan, Whitney Hutchens 
Becoming a Better Legal Marketer: How to Go From Doing to Thinking Strategically and Asking the Right Questions 
Marketing Management & Leadership 
Read the Notes 
Watch the Video 
Jennifer Carr, Lauren Knotts, Traci Stuart  
Modernize Your Media Strategy: Five Aspects of Law Firm PR to Update for 2023 and Beyond 
Communications 
Read the Notes 
Watch the Video 
Jessica Aries 
AI in Law Firm Marketing: How to Do More With Less Using AI 
Communications, Technology Management 
Read the Notes 
Watch the Video 
Antonella Montagna, Kim Perret 
Pricing to the Client: How to Differentiate Your Offer 
Business of Law 
Read the Notes 
Watch the Video 
Nancy Myrland, Susan Hunt 
Be Linked IN or Be Left OUT: Why and How Lawyers Need to Come Out of the Shadows to Make Their Profiles and Their Presence Known 
Business Development 
Read the Notes 
Watch the Video 
Amy Verhulst, Lauren Udit, Shannon Lombardo 
Marketing and Lateral Attorney Collaboration: A Guide to Being Intentional and Effective Day One 
Business Development 
Read the Notes 
Watch the Video 
David Ackert 
Getting Out of the Friend Zone: Converting Personal Relationships Into Clients 
Marketing Management & Leadership 
Watch the Video 
Sarah Minjoe, Amy Trevino 
Lassoing Your Content: Be Curious and Believe 
Communications, Business Development, Technology Management 
Read the Notes 
Pamela Tobias, Jennifer Klyse 
Future-Proofing Your Firm’s Growth: The Intersection of Technology and Business Development in 2023 
Marketing Management & Leadership 
Read the Notes
Andrew Laver, Michelle Friends, Nikki Girard Sherrill 
Working in Concert to Elevate Your Brand and Position 
Read the Notes
Watch the Video 
Adam Severson, Bill Hines, Gif Thornton, Patrick Fuller 
Law Firm Leadership 
Marketing Management & Leadership, Business Development 
Read the Notes
Watch the Video 
Lynn Fitzpatrick Foley
Lynn
Fitzpatrick Foley

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