Lawyer blogs are gaining currency among in-house counsel

“New media is gaining currency among the in-house crowd, with 54 percent reading lawyer-authored blogs to research potential outside counsel”, according to an article published this week in the Canadian Bar Association legal magazine (@CBAnatmag) and shared on Twitter by Richard Smith (@RWS_01), Sydney-based legal business development professional. The article cites a recent survey by fSquared Marketing on web and social media engagement in the Canadian legal market.

dreamstime_xs_27638396Of particular importance for law firms is that: “The report confirms what many observers already knew anecdotally, namely that legal directories have less sway with in-house counsel than they do with external counsel (though for 59 percent “they do influence their decisions to a degree”).