Insight

Lawyer blogs are gaining currency among in-house counsel

June 11, 2015

“New media is gaining currency among the in-house crowd, with 54 percent reading lawyer-authored blogs to research potential outside counsel”, according to an article published this week in the Canadian Bar Association legal magazine (@CBAnatmag) and shared on Twitter by Richard Smith (@RWS_01), Sydney-based legal business development professional. The article cites a recent survey by fSquared Marketing on web and social media engagement in the Canadian legal market.

dreamstime_xs_27638396Of particular importance for law firms is that: “The report confirms what many observers already knew anecdotally, namely that legal directories have less sway with in-house counsel than they do with external counsel (though for 59 percent “they do influence their decisions to a degree”).

FSQUARED MARKETING
Sign Up To Our Newsletter

fSquared Marketing is proud to continue our support of the Legal Marketing Association (LMA) Southwest Region Conference as the Content Sponsor, providing a conference recap. fSquared Marketing is proud to be this...

October 6, 2023

fSquared Marketing is proud to continue our support of the Legal Marketing Association (LMA) Southwest Region Conference as the Content Sponsor, providing a conference recap. Below is a sample of the wonderful...

September 25, 2023

Just like that, September is here and once again we are talking about holiday cards. It may seem a bit too early to see decorations in stores, but when...

September 13, 2023

Previous Insight
Next Insight
I'd like to find out more Contact Us