fSquared Marketing is proud to continue our support of the Legal Marketing Association (LMA) Southwest Region Conference as the Conference Recap Sponsor.
Below is a sample of the wonderful speakers who presented...
September 25, 2023
For In-House Counsel, Work Is Happening Online
In-house counsel are logging onto the Web more and more often as part of their work flow, according to the “2015 Canadian Legal Digital Survey,” conducted by fSquared Marketing. Here are some highlights behind the mouse clicks:
Staying Current: The results indicate 83 percent of corporate counsel use the web to consume legal industry information on a daily or weekly basis; of those respondents, 37 percent use smartphones or mobile, and 20 percent use a tablet.
Choosing Counsel: Though personal recommendations still top the list of reasons why in-house counsel choose their outside attorneys, 54 percent of people surveyed said they look at relevant lawyer blogs, 17 percent say they review content on social media and at least 2 percent analyze lawyers’ Twitter feeds. Speaking of which …
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