EKB 2.0

A redeveloped website based on a great law firm brand

The firm

Edwards, Kenny & Bray LLP (EKB) is a mid-sized, Vancouver-based law firm with more than fifty years of experience providing legal counsel to British Columbia businesses. The firm’s legacy of professional excellence emanates from their highly ranked, innovative team of lawyers who guide clients through the legal process with skill and care.

The challenge

Since a refresh of EKB’s website several years ago, technology has advanced to the point where the website was no longer serving the firm well. It was time to redevelop a new website to help the firm compete in the evolving online marketplace.

The solution

Thanks to the trust we’ve developed through our longtime relationship with EKB, fSquared Marketing was ideally positioned to create the firm’s new website on our Squared platform. After collaborating on EKB’s comprehensive brand transformation in 2015, we saw this as the perfect opportunity to fine-tune the firm’s visual brand while redeveloping the website.

The work

Website Redevelopment

Powering some of the best law firm websites on the Internet and leveraging the open-source platform WordPress, our custom-built Squared theme is specifically designed for the legal industry. By redeveloping the EKB website on our highly-customizable platform, we ensured built-in functionality such as website accessibility, streamlined navigation and technical search engine optimization (SEO). These updates help prospective clients easily find the new ekb.com, while providing an exceptional user experience. We also incorporated new functionality for capturing leads, including a newsletter signup form.

EKB law firm website lawyer photography

Team photography & lawyer bios

Since the EKB team has evolved over the years, we updated the “Our People” page to reflect the current bench of partners, lawyers, paralegals, administrative staff and students.

To feature EKB lawyers prominently, we maintained the former website’s “lawyer microsite” style bios, while strengthening their visual presentation. Each bio now features the lawyer’s photo as a welcoming header graphic.

We provided creative direction to ensure consistency in the look and feel of the team’s new photography. To match the overall aesthetic of the website, we proposed fresh new imagery with light and airy photography. While the photos demonstrate professionalism, each team member’s appearance is warm and friendly, with their individuality shining through—along with soft impressions of the downtown Vancouver skyline.

EKB law firm website practice area page

Clean, modern layouts

The website’s new layouts are bright, spacious, and photography-forward across all pages. Our use of daylight, turquoise tones and transparent gradients throughout the site breathes new life into the content.

EKB law firm website PDF printouts of lawyer bios

Print to PDF layouts

We maintained the print-to-PDF functionality of EKB’s former website for pitches and proposals. The new graphic layouts for bios, practice areas and industries of focus feature a simplified design that is crisp, clean, and modern.

Refreshed brand implementation

A fresh interpretation

We used the existing brand guidelines, developed in 2015, as a powerful base for the new website. Rather than reinventing the brand, we reimagined our interpretation by incorporating modernized typography styles and simpler layouts.

EKB law firm website brand guide cover page and page spreads

Value Added Services


At fSquared Marketing, we are known for our stellar project management. Through our extensive experience in legal marketing and website development, along with our proprietary project management and communication tools, we kept EKB on target toward a successful launch.

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