Looking to have your insight and commentary reach in-house counsel in Canada? Looking to improve the chances you’ll get hired by those same same in-house counsel?
Publishing a niche focused legal blog may be the answer.
54% of Canadian in-house counsel read legal blogs for legal, business and industry news and information and 54% use legal blogs when researching which counsel to hire. 49% value legal blogs for professional reasons.
This per the 2015 Canadian Legal Digital Interaction Survey conducted by fSquared Marketing (@fSquared_Mktg).
Though in-house are apt to be lurkers as opposed to heavy participants on social media, one thing is clear per Jennifer Brown of the Canadian Lawyer and Law Times (@canlawmag) reporting on the survey:
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