Strengthening client relationships through law firm holiday greetings
As the holiday season gets closer, it’s the perfect time for law firms to show their clients how much they care. This time of year is all about relationships, and a holiday card is a great way to show that your firm is made up of people who truly value your clients. Sending holiday cards is a tradition that lets your firm say thank you, build awareness, and share warm wishes.
But in today’s digital world, just any card won’t do. To really make a difference, your holiday card should stand out, connect with clients, and show off your firm’s professionalism and values.
The power of animated holiday cards
Animated holiday cards add a personal touch that make clients feel special and appreciated. When clients feel valued, they’re more likely to come back for future legal needs. Animated cards also offer a fun and memorable experience, making your holiday message stand out among all the others.
Mental health and wellness have always been key issues for the team at fSquared Marketing.
When we realized that there was a marked lack of data on the mental wellbeing of legal marketers, we resolved to conduct our own research. In 2019, we conducted the first Legal Marketing Mental Wellness Survey. In 2020, in partnership with the Legal Marketing Association, we greatly expanded the survey, collecting responses from more than 400+ law firm marketing professionals, as well as dozens of legal marketing service providers, across the U.S., Canada, and at firms around the world.
Building long-term relationships: More than just a holiday greeting
A holiday card might seem like a small thing, but it can have a big impact on your client relationships. Animated holiday cards leave a strong impression during the holidays and help build long-term loyalty. By showing appreciation and staying on your clients’ minds, you’re setting the stage for future partnerships and business opportunities. A well-thought-out holiday card reminds clients that your firm is committed to them, creating goodwill that lasts long after the holidays.
Creative and professional designs that match your brand
During the holidays, clients get lots of messages, so it’s important for your firm’s card to stand out. High-quality, creative designs make sure your holiday card gets noticed for all the right reasons. A well-designed card can show off your firm’s professionalism and attention to detail, reflecting the values your firm holds dear. Every part of the card, from the colors to the font, should match your firm’s brand. This consistency helps maintain a strong and professional image across all client interactions.
Why you should start planning your holiday card now
Planning your holiday card early is a smart idea for several reasons:
Avoid the last-minute rush: Starting early means you won’t be stressed or rushed at the last minute. You’ll have plenty of time to perfect your card’s design and message.
More time for creativity: Early planning gives you time to brainstorm and create a unique holiday card. You can explore different designs and add personal touches that align with your firm’s brand.
Check for quality: Starting now allows you to carefully review and make changes to your card. You can make sure everything is just right before it’s printed or sent.
Make your list and check it twice: Ensuring you have a consolidated list of recipients can take longer than you think. Starting now makes it easier to ensure no one misses out on receiving your greeting.
Timely delivery: Planning ahead ensures your holiday cards are sent on time. This way, your clients will receive them leading up to the holiday season, making your greeting more meaningful.
Stand out: The holiday season is busy for everyone. By planning early, you avoid your card getting lost among all the other holiday communications your clients receive.
By planning your holiday card now, you make sure it stands out, reaches clients on time, and shows the care and attention that can strengthen your client relationships.
The importance of legal marketing expertise
Working with a marketing agency that knows the legal industry is important when creating holiday cards that reflect your brand and communicate well with your clients. Law firms have unique standards and expectations, and a general marketing agency might miss the mark. A specialized agency understands these needs and can design holiday cards that fit the legal world and connect with your clients.
On-time delivery, in the mail or online
At fSquared Marketing, we have a track record of delivering on time. We work closely with your team, setting up meetings at key points to discuss creative options. Once your team approves the design, we take care of the rest, ensuring everything is ready for your chosen launch date.
Sending a traditional card in the mail is also a great way to connect with clients on a personal level. A printed card allows you to choose special paper and creative images that can be displayed throughout the holiday season. We handle all the details, making sure your cards are mailed to the right addresses on time.
If you prefer an animated e-card, we can create hosted web pages, design and schedule e-card layouts in your preferred email system, and include videos or other graphics. This ensures your holiday message reaches clients in a modern, engaging way.
Explore our holiday cards
If you’re ready to see the kind of impact a well-designed holiday card can have, take a look at our existing holiday card designs at fSquared Marketing. Whether you’re interested in a traditional card or a dynamic animated e-card, our portfolio showcases the creativity and quality that can help your firm stand out this holiday season.
Add button: Explore our holiday cards
(h2) Awards and recognition
At fSquared Marketing, we have won several awards for our amazing holiday card designs including the “Best Holiday Card Design” award at the National Marketing Awards, the “Excellence in Client Communication” prize from the Creative Arts Association, and the “Innovative Marketing Campaign” award from the Marketing Excellence League. These awards show that fSquared Marketing knows how to create holiday cards that not only look great but also help your law firm stay memorable and connect with clients.Learn more about our holiday cards and get a quote.
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