As our digital marketing manager, Connal helps clients achieve their business goals through creative campaigns, measurement, and continual refinement. Modern marketing calls for both creative blue-sky thinking and a disciplined, analytical mindset. Connal endeavors to combine the art of marketing—the whiteboard sessions and Mad Men-style brainstorming—with a data-informed approach.
Connal is a capable and studied writer. He has experience writing proposals, advertising copy, research papers, blog posts, fiction, and creative nonfiction. He is also a keen SEO and content marketing strategist.
Prior to joining the fSquared Marketing team, Connal ran marketing operations for a Vancouver-based tech startup, helping the company to grow its market influence and secure new clients. In 2016, Connal was awarded a Master of Fine Arts degree in Creative Writing from UBC. During his graduate studies, he helped teach university classes, ran writing workshops, lectured, and marked up students’ work with what he hopes was helpful advice. He also wrote short stories (one of which placed in the Okanagan Short Story Contest), was awarded numerous scholarships and penned the draft of a novel.
Connal uses his free time to read and to write, taking advantage of sunny weekends to bike, hike, and climb. Upon safe return, he puts his passion for storytelling to good use, telling tall tales about expeditions in BC’s Coast Mountains.