The case for emotive legal marketing Lawyers stake their careers on being logical. Pure analytical brain power. The courtroom drama of Law & Order and the flare-ups and tense...
At fSquared Marketing, Connal McNamara works to create content that makes an impact. He is a capable and studied writer, with experience writing proposals, advertising copy, research papers, blog posts, fiction and creative nonfiction. He strives to tell stories that resonate: connecting clients’ key messaging with the intended audience and optimizing for SEO.
Prior to joining the fSquared Marketing team, Connal ran marketing operations for a Vancouver-based tech startup, helping the company to grow its market influence and secure new clients. In 2016, Connal completed his Master’s of Fine Arts degree at UBC, with a focus in creative writing. During this time, he helped teach university classes, ran writing workshops, lectured on a myriad of academic subjects, and marked up students’ work with what he hopes was helpful advice. He also wrote short stories (one of which placed in the Okanagan Short Story Contest), was awarded numerous scholarships, and penned the draft of a novel.
In 2012, Connal graduated from Dalhousie University with combined honours in the History of Science and Creative Writing, (winning the university medal for History of Science). His education in history taught him how to make sense of the Copernican Revolution, but it also taught him how to perform research and how to generate key insights. His education in Creative Writing has turned out to be good for more than coming up with clever taglines: it’s helped him to craft engaging content for clients.
Connal uses his free time to read and to write, taking advantage of sunny weekends to climb the granite cliffs of Squamish. Upon safe return, he puts his passion for storytelling to good use, telling tall tales about expeditions in BC’s Coast Mountains.