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In-house embrace LinkedIn and legal blogs
June 9, 2015
They are largely quiet lurkers on social media, but when it comes to connecting with the profession, Canadian in-house counsel are embracing online tools such as LinkedIn and lawyer blogs and bios, according to a survey released today.
In fact online is where in-house are doing much of their information gathering these days with 83 per cent saying they use the Internet to consume legal information on a daily or weekly basis. And 75 per cent said lawyer-authored articles and speeches influence their hiring decisions, according to those surveyed as part of the 2015 Canadian Legal Digital Interaction Survey, conducted at the end of 2014 by fSquared Marketing in Vancouver.
However, the No. 1 factor influencing in-house when they need to hire a lawyer remains referral from a trusted source, with 100 per cent saying that was the most important criteria.
The focus of the research was traditional digital interaction, web, and social media engagement and related areas such as content marketing, client feedback programs, electronic billing, client portals, and directories. Read the full post on canadianlawyermag.com
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