As the holiday season gets closer, it’s the perfect time for law firms to show their clients how much they care. This time of year is all about relationships, and...
September 23, 2024
< Design
Search Engine Optimization (SEO)
Law firm search engine optimization (SEO) bridges traditional legal marketing approaches with the new. Law firm SEO is as much about providing value to visitors as it is about appealing to search algorithms.
Having an elite law firm website means building search engine optimization (SEO) into the very foundation of your site.
At fSquared Marketing, we can help your firm develop a comprehensive long-term SEO strategy, targeting specific practice areas or any marketing and business develop goals. A proactive SEO strategy will also help your placement on Google’s search page results (SERPs), including “Places” – which maps nearby businesses.
SEO Strategy for Law Firms
Having the right tools and content in place is essential for search engine success. Our expert legal marketing team is here to guide you through key elements for your law firm SEO strategy:
- Technical SEO and on-page SEO
- Developing your keyword strategy
- Ongoing content development
- Organic content optimization
- Quality backlink building
- Nurturing social media signals
SEO & Content Marketing
Regularly uploading fresh content is key to engaging prospective clients through an effective SEO strategy. Without these measures, your return on investment (ROI) for campaigns will suffer.
We can help you leverage a range of dynamic content for your search engine optimizaion strategy:
- Landing pages tailored to strategic keywords, with calls to action and integrated lead tracking
- Resources and insights posts, with topics related to target practice areas
- Interactive resources, including videos, e-books, and white papers
- Storytelling, including case studies, lawyer bios, and infographics
Essential Practices for SEO Success
We’ll help you reach your firm’s SEO goals by integrating technical best practices into the foundation of your website, and implementing long-term plans focused on:
- Overall website domain authority
- Page authority for each page being optimized for any keywords
- Social media signals at the domain level and on individual pages
- Quality backlinks to the firm’s website, and target pages
- Content strategy and keywords related to focal practice areas
- Monitoring search page rankings and website analytics, and adapting tactics for each keyword and campaign
- Long-term support for your firm’s SEO strategy
Key Features
SEO
STRATEGY
Help your niche audience find your firm with the guidance of our skilled SEO experts
TECHNICAL
SEO
Improve your search ranking with site security and peak performance
ON-PAGE
SEO
Maintain a site-wide keyword strategy, to showcase your content in the best light
LOCAL SEO FOR
LAW FIRMS
Fill valuable search page real estate with your Google Business listing
CONTENT MARKETING
Lead prospective clients to webpages customized for their needs and your business goals
SOCIAL MEDIA INTEGRATION
Integrate firmwide and lawyer social media profiles for easy sharing and increased visibility
CONTENT CREATION
Connect with the audiences that matter to your firm through content marketing and copywriting
WEBSITE ACCESSIBILITY
Universally improve user experience, avoid lawsuits, and boost your SEO positioning
“Whatever your goals, your law firm’s website can play a key role in helping you achieve them—but only if the right people are finding you online.
Our team can help improve your website ranking, ensure your content is actually reaching potential clients, and ensure you’re connecting with the audiences you want.”
– Lynn Foley, CEO, fSquared Marketing
Latest Insights
See All Insights
