The case for emotive legal marketing
Lawyers stake their careers on being logical. Pure analytical brain power. The courtroom drama of Law & Order and the flare-ups and tense rivalry...
Your website is often the first thing that clients see and the importance of making a good first impression can hardly be overstated. But having an eye catching website is not enough. In today’s competitive legal market, your website must demonstrate your firm’s character and offer insightful content.
fSquared Marketing offers unique, non-template web solutions based on client-specific goals, and our strong in-house project management expertise means that when a project goes live it’s on time and on budget. Our proven track record of delivering award-winning websites for law firms demonstrates our ability to balance both beautiful design and robust functionality time and again.
fSquared Marketing Law Firm Platform
We have developed a proprietary WordPress based platform, which has built-in inherent core functionality that today’s top law firms require. We have built this functionality using our experience as in-house legal marketers and by building websites exclusively for the legal industry since 2012. In addition, our team’s experience in delivering top-tier service industry websites has influenced our offering.
Customized for You Needs
However, the best websites are custom-built for the people who use them. That includes not only the look and feel of the site, but also what’s under the hood. At fSquared Marketing we don’t build typical websites, because there is no such thing as a typical firm. Every firm has its own set of goals, its own client base, and its own network of relationships. We’ll examine the data of your current website carefully to determine how your current users are engaging with your content. With this information and insight in hand, we’ll design and build you a website that fits and gets you where you need to go, in style.
Law Firm Website Strategy Development including:
- Translation of business needs into website functionality
- Definition of customer profiles and goals (Persona Development)
- Information Architecture (IA) definition
- User Experience (UX) definition
- Integration of firm branding
Website Development and Deployment including:
- Law Firm Website Design & Construction
- Responsive Websites
- Content Writing & Editing
- Usability Studies
- Project Management
- Ongoing Maintenance & Support
- Outside Vendor/Agency Evaluation and Management
Before we write a word, we ask ourselves: why should the client care? Your law firm doesn’t take its clients’ time for granted and we’re no different, which is why we aim to deliver content that is clear, relevant, and, above all, packed with obvious utility.
Good writing comes from a place of empathy, which is why we would take the time to appreciate the needs and objectives of your clients. This would allow us to craft content that speaks to their concerns. A new website is an opportunity to produce in-depth client resources, while on-going marketing campaigns present further occasions to connect the ﬁrm’s key messaging with target audiences.
Our writers are experienced legal marketers, tapped in to best practices and developing trends. We write everything from pithy taglines to magazine articles for our clients, carrying a clear message through to prospects and clients.
Other Digital Services
We provide numerous additional services related not just to your website but all of your digital marketing needs.
- SEO (Search Engine Optimization)
- Social Media Integration
- Current Website Tune-Ups
- Website analytics review and reporting
- Competitive Analysis
- Effective Content Creation
- Blog setup and maintenance
- Development of interactive content including video and webinars
AN INNOVATIVE BRAND
FOR AN INNOVATIVE FIRM
“We are extremely pleased with the work fSquared Marketing did on our brand and website. They helped us develop a progressive and fresh brand, but still within what is appropriate for a law firm. Our website won a “Best-in-Class” designation in the Interactive Media Awards and we consistently get positive comments from clients and colleagues about our new branding.”
“The team at fSquared Marketing is easy to work with and understands the legal industry very well. Although we have unique considerations as an IP law firm, they have been very quick to get up to speed on those considerations. As a result, they have been able to take into account the needs of the many different clients and potential clients who use our website. The end product is a website that is relevant and accessible to our diverse client base.”
We engaged fSquared Marketing to assist us with our rebranding and new website design. From the beginning of our rebranding project to the launch of our new website, the team was excellent at managing our expectations through the process. They were collaborative and brought a depth of knowledge in the area of law firm marketing and website design.