Content marketing for lawyers

June 10, 2015

The people over at fSquared Marketing have released the results of their survey on digital interaction, web and social media engagement in the Canadian legal market.  It’s a useful snapshot of the state of digital content marketing here, as most similar surveys tend to focus on the U.S.

There’s plenty of interesting information in there, particularly with respect to disparity in the views held by managing partners versus those of in-house counsel.

For starters, the report confirms what many observers already knew anecdotally, namely that legal directories have less sway in-house than they do with external counsel (though for 59 percent “they do influence their decisions to a degree”).

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