READ MORELawyer in a Canadian Law Firm? Google Could Penalize You!
What if I was to tell you that 40% of Canadian lawyers were about to disappear from the web? What if I said 50%? How about 60%? Usually this...
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Insights
At fSquared Marketing we believe sharing our knowledge about all things Legal Marketing is important. Let us know if you would like us to address a particular topic.
READ MOREREAD MOREIs Your Law Firm Website Mobile Friendly? By April 21st It Better Be Or You Are Screwed!
On April 21st, Google will be updating its mobile search algorithm to favour only law firm websites that are mobile friendly, i.e. optimised for tablets and smartphones. Websites that...
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READ MORE5 Law Firm Business Development Resolutions in the Year of the Sheep
Happy New Year! Today marks the start of the Lunar New Year of the Chinese calendar – the Year of the Sheep. Festivities are celebrated around the globe, in...
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READ MOREUpcoming Event: BCLMA Social Media for Law Firms Seminar
Content Marketing & Social Media as Revenue Generation Tools
For those of you at a Law Firm in and around the Vancouver area, I’ll be making a presentation to the...
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READ MORELegal Marketing Trends 2015
Chambers, Lexology, InterAction & others share insights on legal marketing trends for 2015
What are the Legal marketing trends for 2015? Well I'm very lucky to have friends and colleagues...
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READ MOREIs Your Law Firm Website at Risk? 4 Essential Steps to Cyber Security
Do you manage a law firm website? Are you being held hostage by your web vendor? Do you even know? Is your IT department actively involved in supporting your...
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READ MOREHoliday Party or Client Appreciation – Planning a corporate event
Sleigh bells ring – are you listening? Jump on the band wagon…another corporate event for the holidays! Why is it that Christmas comes and it is the only time...
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READ MOREDon’t Let Your Law Firm Strategic Plan Become A Very Expensive Bookend!
My firm was recently retained by a law firm client to assist with defining their Strategic Plan. During the “interview stage” of our relationship, the Managing Partner went to...
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READ MOREGhostwriting of Law Firm Blogs – Unethical? Maybe. Bad Marketing? Definitely.
Recently, I’ve heard from more and more clients that they’ve been contacted by a website and digital services provider offering to not only build them a new website but...
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READ MOREWhat do your clients consider to be good value when it comes to legal services?
In September, 2008, the Association of Corporate Counsel (ACC) formally launched its "Value Challenge" initiative with a goal "to reconnect value and costs for legal services". At the time,...
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