READ MOREIn-house embrace LinkedIn and legal blogs
They are largely quiet lurkers on social media, but when it comes to connecting with the profession, Canadian in-house counsel are embracing online tools such as LinkedIn and lawyer...
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Insights
At fSquared Marketing we believe sharing our knowledge about all things Legal Marketing is important. Let us know if you would like us to address a particular topic.
READ MOREREAD MORECanadian Legal Digital Survey: A Labour of Love
For the team here at fSquared Marketing, the first annual Canadian Legal Digital Survey has been a labour of love. It had to have been or we would have...
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READ MORESuccession Planning For Law Firms: Is the Client a Forgotten Variable?
Recently, I’ve been spending a lot of time with law firm clients helping them with Succession Planning. To put it bluntly, it appears that succession planning for law firms...
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READ MORELawyer in a Canadian Law Firm? Google Could Penalize You!
What if I was to tell you that 40% of Canadian lawyers were about to disappear from the web? What if I said 50%? How about 60%? Usually this...
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READ MOREIs Your Law Firm Website Mobile Friendly? By April 21st It Better Be Or You Are Screwed!
On April 21st, Google will be updating its mobile search algorithm to favour only law firm websites that are mobile friendly, i.e. optimised for tablets and smartphones. Websites that...
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READ MORE5 Law Firm Business Development Resolutions in the Year of the Sheep
Happy New Year! Today marks the start of the Lunar New Year of the Chinese calendar – the Year of the Sheep. Festivities are celebrated around the globe, in...
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READ MOREUpcoming Event: BCLMA Social Media for Law Firms Seminar
Content Marketing & Social Media as Revenue Generation Tools
For those of you at a Law Firm in and around the Vancouver area, I’ll be making a presentation to the...
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READ MORELegal Marketing Trends 2015
Chambers, Lexology, InterAction & others share insights on legal marketing trends for 2015
What are the Legal marketing trends for 2015? Well I'm very lucky to have friends and colleagues...
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READ MOREIs Your Law Firm Website at Risk? 4 Essential Steps to Cyber Security
Do you manage a law firm website? Are you being held hostage by your web vendor? Do you even know? Is your IT department actively involved in supporting your...
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READ MOREHoliday Party or Client Appreciation – Planning a corporate event
Sleigh bells ring – are you listening? Jump on the band wagon…another corporate event for the holidays! Why is it that Christmas comes and it is the only time...
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