Yesterday I had the great pleasure of being part of the faculty at the LMA Vancouver Chapter Core Skills Development Bootcamp. This workshop was established by the award winning chapter to provide junior and mid-level legal marketers with a unique opportunity to sharpen their skills, and gain some new ones, in an interactive and hands-on program. Having been around the law firm block many a time, I was asked to speak on the topic of the “Legal Marketing Survival Guide”, focusing on how the different personalities, management structures, and politics inherent in law firms can affect the work of legal marketers on a daily basis.
You will survive!
The participants were a wonderful group of legal marketers based in Vancouver from every type of law firm, global, national and regional. They came prepared with their real life experiences of the challenges they face which we used as case studies to examine the motivations behind the decisions made within a firm. I shared with the attendees “21 Tips for working in a law firm” based on my experiences – I thought it might be useful to have hidden in a drawer to pull out on those days when “survival” is the best you can hope to achieve. Based on their feedback, I wanted to share it with the broader legal marketing community. (If you would like a pdf version you can print out, just drop me a quick email me to email@example.com and I’ll send it along to you.)
As I mentioned, I put these tips together based on my personal experiences and know that it is not an exhaustive list. If you have other tips that you’d like to share, either put them in the comments or drop me a note. If I get enough additional tips I’ll prepare and distribute the “Legal Marketers Survival Guide – The Sequel.” So get commenting …