Firm News:

2022 Legal Marketing Mental Wellness Survey – Now Live!

fSquared Marketing, in partnership with the Legal Marketing Association (LMA), invites all legal marketing and law firm business development professionals to participate in the 2022 Legal Marketing Mental Wellness Survey.

Since the start of the COVID-19 pandemic, there’s one topic that’s been coming up repeatedly: mental wellness. After two years, it’s pretty clear why. For this reason, we’re excited to announce the release of the third edition of the Legal Marketing Mental Wellness Survey. Chances are, you’ve had some thoughts or discussions about mental health and wellness after working in pandemic conditions since March 2020, when the last survey took place.

Despite being a sensitive topic, the issue of stress and mental health in legal has been growing. Traditionally, the focus has been on lawyers, but what about legal marketers and business development professionals? How are they? This survey aims to shed light on the matter.

There are two surveys to choose from – one for legal marketing and business development professionals, and one for service providers to the legal marketing function within law firms.

We understand that speaking freely is not always an option but the more responses we receive, the more data we can share. For that reason, our survey is completely anonymous.

The results will form the basis for our forthcoming Legal Marketing Mental Wellness Report, which will be made publicly available later in the year.


Our 2020 survey received 413 eligible responses, more than twice the 200 responses collected in 2019. Most respondents to the 2020 survey (89%) lived in the United States, with 8% from Canada, and the rest in a number of different countries around the world. View the report.

In the 2020 survey, high levels of stress were reported in the legal marketing profession. 96% of survey respondents strongly agreed or agreed that there is significant stress in legal marketing and related fields, the same share as in 2019. Nearly 80% of respondents rated their work-related stress as 7+ on a 1-10 scale. Take a look at our infographic for more statistics.