“Change is the only constant,” the Greek philosopher Heraclitus observed. The Parthenon’s granite pillars are still standing today, but the foundations of law firms are being shaken. Recently, Deloitte and Altman Weil each released surveys into the trends facing law firms. Deloitte’s Canadian Legal Landscape 2017 will obviously be of greater interest to firms north of the border, while Altman Weil’s 2017 Law Firms in…
Robert Foley is a Partner, Co-Founder and Chief Digital Officer at fSquared Marketing.
Rob is a proven leader with over 15 years of experience building large-scale web properties. He specializes in User Experience (UX) and Information Architecture (IA) definition and has very strong project management skills. Rob is known for his ability to innovate and develop new ways to increase customer acquisition, maximize loyalty and retention and deliver positive bottom-line results. He has an outstanding record of achievement with a strong ability to influence organizations, executives, and customers.
After relocating from Brooklyn, New York, to Vancouver in 2010 he has successfully applied these skills to the Canadian Legal industry working closely with Law Firms, helping them to define, execute and manage their Digital Strategies and Online Presence.
Rob previously spent fifteen years at JPMorgan Chase where he worked on numerous initiatives across the bank’s public & secure websites, including Chase.com, Chase Online Banking, JPMorgan Online, and BrownCo.
During his time there he also managed the Retail Banking e-business strategy and oversaw the rollout of a suite of online Market Data and Research tools to support the bank’s brokerage accounts for both Retail, Small Business and Private Bank customers.
Rob studied Communications with a concentration in TV Production, Photography and Media Studies at Colaiste Dhulaige in Dublin, Ireland.
He is also an alumni of the JPMorgan Technology and Operations Executive Training Program.
Speaking & Presentations
- Full day conference speaking on “The Current Role of Social Media in Business Development for Lawyers“
In a Previous Life
Rob was a Video Editor for Murakami Wolf Studios and worked on the cartoon show Teenage Mutant Ninja Turtles. Donatello was his favorite Ninja Turtle.
Some Posts by Robert
So you’ve hired an external consultant to help you with your law firm brand. If they are any good, they’ll have worked with you not just to build a great visual brand that involves your brand identity (logo, colours, and fonts), website and marketing collateral but they’ll have taken a more holistic approach, ensuring that the visual brand supports a verbal brand that included the…