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Marketing

It’s been said that half of any marketing budget is wasted, but it’s impossible to tell which half.

Innovations in data-driven marketing mean that those days of uncertainty have gone. We can implement legal marketing best practices for your law firm and lawyers to cut waste (of time and money) and create smart campaigns that hit concrete targets.

The best legal marketing provides solutions, not showmanship. If you’re looking to make an impact, we can help.

Legal Marketing Needs Assessment

Sometimes, you need to take a step back to make sure you’re walking down the correct path. This is never truer than with your firm’s ongoing marketing and business development activities. An audit of the firm’s marketing function ensures you’re focusing on your most important needs in relation to your strategic goals and that you’re maximizing return.

Through our marketing needs assessment process, we’ll methodically examine each element of your current program from advertising to trade shows. We’ll make detailed, actionable recommendations for how you can make your marketing budget drive revenue for you.

But how can you tell whether your marketing plan is successful in the right places? By analyzing the trends seen in your current client base, such as industry and client type, you can figure out what’s working, what’s not, and where you need to expend additional resources. You’ll also have a baseline for measurement of marketing and business development activities in the future to remove the guesswork when preparing your annual budget.

Services Include:

• Marketing needs assessment
• Marketing plan development
• Budgeting & expense analysis
• Client, practice area, and industry trend analysis
• Client feedback programs

Brand Awareness

How well are you known? Would a prospective client recognize your name? Would a potential new recruit recognize your firm? Whether you’re looking to grow your current firm or you’ve recently undergone a merger and now need to build market awareness, a brand awareness campaign will help position you for success.

We’ll work with you to generate a creative brief to better understand your brand spirit, your audience, and your objectives. Once equipped, we can help you launch a targeted campaign utilizing the most innovative marketing tactics. Some, like social media and internal communications, have a low cost to entry. Advertising is a financial investment, but, if well-executed, print and digital advertisements can significantly raise awareness of your brand.

Perhaps you have an innovative business development plan that would be of interest to a particular industry? Or maybe you’re chairing a noteworthy event? Forging good media relations can help your firm and your brand to reach a vast audience. Whatever tactics suit your purposes, we’re ready to help integrate them into your marketing campaign.

Services Include:

• Social media strategy and implementation
• Media relations and planning
• Advertising strategies
• Creative development and implementation
• Internal communications
• Sponsorship evaluation
• Lateral and graduate recruitment strategies
• Project management

Branding for Law Firms

Real growth starts with comprehending the challenges of marketing a law firm—how best to communicate specialized expertise and how to stand out in a crowded market. A strong law firm brand expresses the essential spirit of your firm and can do wonders for your marketing outreach.

But what can you do if you have a weak or outdated brand? Think of fSquared Marketing as your personal branding tailors; we take your measurements before fashioning a brand that fits your firm. Off-the-rack branding simply won’t do. You need a brand that’s visually distinctive, versatile, and impactful. From positioning to messaging to the visual brand, we’re experts at conveying our clients’ value every step of the way.

Directories & Rankings

Do you know how to leverage the relevant directories and rankings in your market to build your business and your brand?

Our clients are industry leaders. As such, they’re often considered for influential and very public exposure. We’ve helped place our clients in rankings & directories, raising their profile and generating prestige for the firm. Whether you’re just beginning, or you’ve been eyeing a Chambers, Lexpert, or Legal 500 ranking, we have the industry know-how and contacts to get you there.

Services Include:

• Strategies for directories and rankings
• Writing directory submissions–regional and global
• Interview coaching
• Award submission advice

Other Legal Marketing Services

• Content Marketing
• Social Media Marketing
• Digital Strategy and SEO